Marketing Director

This is a Full Time Job

DESCRIPTION:

Marketing Director - bergenPAC

Position Overview:

The Marketing Director at bergenPAC will play a pivotal role in elevating the organization's brand, driving ticket sales, and promoting bergenPAC's mission to deliver world-class entertainment and arts education. This high-visibility role requires a dynamic and strategic leader with experience in digital marketing, brand management, and high-level talent campaigns. The Marketing Director will create and execute innovative marketing campaigns that showcase bergenPAC's performances, classes, and community impact, positioning it as a premier destination for the arts in the New Jersey/New York area.

Key Responsibilities:
• Strategic Marketing Leadership:
Develop and implement a cohesive marketing strategy that includes digital, social, email, and traditional channels to maximize bergenPAC's brand exposure, drive ticket sales, and increase enrollment in arts education programs.
• Campaign Development and Execution:
Lead high-impact campaigns to promote bergenPAC's diverse roster of high-profile performances and artists, as well as special events and educational programs. Tailor marketing strategies to target new audiences and create excitement around bergenPAC's offerings.
• Brand Management:
Maintain and elevate bergenPAC's brand identity, ensuring consistency and recognition across all touchpoints. Create compelling messaging that resonates with bergenPAC's audiences and reinforces its reputation as a leading cultural institution.
• Audience Growth and Engagement:
Identify and reach new audience segments through data-driven marketing tactics, partnerships, and creative outreach initiatives. Develop strategies to engage younger demographics, families, and underrepresented communities, building long-term loyalty.
• Content and Digital Marketing:
Oversee the creation of engaging content, including video, graphics, social media posts, email campaigns, and web content. Implement SEO best practices to enhance bergenPAC's online presence and drive organic traffic.
• High-Level Talent Campaigns:
Work closely with programming to promote shows featuring high-profile talent and exclusive performances. Create targeted campaigns that leverage these marquee events to generate buzz, boost sales, and attract media coverage.
• Media and Public Relations:
Develop press releases, manage media requests, and oversee advertising partnerships.
• Team Leadership and Collaboration:
Collaborate closely with development, programming, and education departments to align goals and support bergenPAC's mission.
• Market Analysis and Reporting:
Analyze ticket sales data, audience insights, and campaign performance metrics to continually refine marketing strategies. Report on key performance indicators (KPIs) and adjust tactics to optimize marketing ROI.

Qualifications:
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
• 7+ years of experience in marketing, with a preference for experience in the arts, live entertainment, or nonprofit sectors.
• Proven success in leading campaigns that drive revenue, brand growth, and audience engagement.
• Strong understanding of digital marketing, SEO, social media, and content marketing.
• Experience managing marketing budgets, reporting on campaign performance, and achieving revenue targets.
• Exceptional communication skills, with the ability to craft compelling messages and engage diverse audiences.

Skills and Attributes:
• Innovative and strategic thinker with a deep understanding of market trends and audience development.
• Results-oriented, with a passion for using data to inform strategy and optimize campaigns.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Enthusiasm for the performing arts and commitment to bergenPAC's mission to make the arts accessible to all.

The Marketing Director will play an essential role in shaping bergenPAC's future.