Vice President of Integrated Marketing

This is a Full Time Job

Position Title: Vice President, Integrated Marketing
Department: Marketing
Location: Oriole Park at Camden Yards – Baltimore, MD
Reports To: Chief Marketing Officer
FLSA: Salary, Exempt

Position Overview

The Baltimore Orioles are seeking a strategic, results-driven Vice President, Integrated Marketing to lead the development and execution of fan-facing campaigns and programs that deepen engagement and drive ticket sales across season plans, group sales, and single-game attendance. This person will lead and unify the club's advertising, digital, promotional, experiential, and fan engagement efforts.

Reporting directly to the Chief Marketing Officer, this role oversees a team of four direct reports and is responsible for translating business priorities and brand direction into coordinated, high-impact marketing efforts-ensuring every campaign is aligned, measurable, and emotionally resonant with Orioles fans.

The Vice President will be responsible for carrying out a fully integrated brand campaign, ensuring that all marketing activations and consumer touchpoints align with that vision. This requires strong operational discipline, revenue-driven strategy, creative collaboration, and a sharp eye for brand consistency.

This role is ideal for a proven leader who can balance performance marketing with long-term brand equity, energize teams, and champion innovation – all while keeping the fan at the center of every touchpoint.

Key Responsibilities

Consumer-Focused Marketing:
• Serve as the lead marketing partner to the Ticket Sales and Service team to drive season, group, premium, and single-game ticket revenue.
• Develop and execute multi-channel marketing campaigns to support ticketing goals.
• Apply audience segmentation, analytics, and A/B testing to maximize effectiveness.

Integrated Campaigns & Promotions:
• Build and manage the seasonal campaign calendar, integrating key ticketing initiatives, retail drops, brand moments, and fan engagement events.
• Lead the planning and rollout of ballpark promotions, giveaways, and theme nights-ensuring experiences are engaging, well-timed, and revenue-supportive.
• Collaborate with internal and external teams to produce compelling creative assets and messaging for each initiative.
• Drive partnerships with community groups and organizations to ensure the Orioles brand is showing up in a positive and authentic way.

Digital, Email, SMS, Website & App Strategy:
• Lead marketing strategy across Orioles.com, the Ballpark mobile app, email/CRM, and SMS.
• Oversee the email and SMS calendar across business lines, using segmentation and automation to drive engagement.
• Partner with MLB to ensure the website and app offer a best-in-class fan experience and conversion flow.
• Leverage analytics to optimize messaging, content, and campaign performance across digital platforms.

Fan Experience & Audience Development:
• Shape and execute campaigns that connect the team and players to the fans
• Proactively and authentically reach and collaborate with communities in the Baltimore DMA that diversify the Orioles fan base
• Ensure all touchpoints-from entry gates to digital screens to concourse engagement-reflect the Orioles brand and elevate the fan journey.
• Collaborate closely with Ballpark Operations, Game Presentation, Partnerships, and Community Impact to build cohesive and meaningful fan moments.
• Prioritize experiences that make fans feel valued, excited, and connected to the team.

Brand Execution & Management:
• Collaborating with the VP, Brand & Content to ensure consistency in how the brand comes to life in various platforms including owned and operated media, paid and digital media, and grassroots marketing verticals.
• Partner with the Brand & Content and Game Presentation teams to uphold tone, voice, and visual identity across channels.

Team Leadership & Collaboration:
• Lead and develop a multidisciplinary team of professionals.
• Build strong cross-functional partnerships across Marketing, Ticket Sales & Service, Strategy & Analytics, Corporate Partnerships, Community and Government Affairs, and Ballpark Operations.
• Lead campaign performance tracking and optimization, adjusting strategies in real time.

Key Performance Indicators (KPIs)
• Growth in ticket sales across season, group, premium, and single-game categories
• Increased engagement and conversion through email and SMS
• Website and app traffic, behavior, and conversions
• Fan database growth and campaign personalization effectiveness
• ROI on paid, digital, and promotional campaigns
• Consistent execution of brand standards across all activations
• Positive fan experience scores and marketing-led activations

Qualifications
• 12 years of experience in integrated or consumer marketing, preferably in sports, entertainment, or live events.
• 5 years of senior leadership experience managing multi-disciplinary teams
• Proven success delivering campaigns that generate measurable business outcomes.
• Expertise in digital marketing, CRM/email, and mobile marketing strategy.
• Strong leadership and team management experience across diverse marketing functions.
• Excellent cross-functional communication and project management skills.
• Deep understanding of data-driven marketing and fan behavior.

Preferred Qualifications
• Experience working with ticket sales or e-commerce teams to drive measurable conversions.
• Familiarity with MLB digital infrastructure and ticketing systems.
• Bilingual (English/Spanish) a plus.

DISCLAIMER:

The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

The anticipated salary for this role is $150,000 - $200,000 annually, depending on experience, plus bonus opportunity.

The Baltimore Orioles are committed to providing competitive pay and benefits for our employees.

The Baltimore Orioles provide generous benefits, including paid vacation, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, concession/merchandise discounts, free parking and complimentary baseball tickets to home games. 401(k) plan with discretionary employer match available after one year of service and 1,000 hours is also available.

This information is being provided in accordance with the Maryland Equal Pay for Equal Work - Wage Range Transparency law.

Posted: 6/17/2025

Job Questions:
• This position is in-person. Are you located near Baltimore, MD? If not, will you relocate?
• Our posted salary range for this position is $150,000-$200,000. Does this range align with your salary expectations?