Digital Campaign Manager
Audacy
Los Angeles, CAThis was removed by the employer on 6/24/2021 12:30:00 PM PST
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Full Time Job
This is the ideal role for a high caliber marketing professional with significant success in digital campaign management who is looking to join a growing, fast paced digital business. As a Digital Campaign Manager, you will be responsible for overseeing the successful fulfillment of digital campaigns activities across a variety of platforms while keeping close oversight on campaign performance and optimization. This role will focus on development and fulfillment of digital marketing campaigns, which includes establishing KPIs, creative and engaging messaging, utilizing appropriate delivery channels and reporting. Individual will monitor and measure campaign effectiveness and make adjustments to optimize performance and goal conversion within digital marketing platforms focused on successful optimization to deliver effective lead generation in Paid Search, Social media, Email, OTT, and Audio.
Responsibilities
What You'll Do:
• Actively monitor campaign performance and effectively communicate results with recommended actions for optimization to sales or directly with clients
• Oversee campaign fulfillment across channels and work closely with fulfillment teams to QA accuracy (e.g. SEM, SEO, OTT, Email, Social, Audio, etc.) which also includes: creative and copy continuity, A/B testing, monitoring conversion flows, and proactive campaign optimization to maximize conversion rates.
• Monitor, assess, report on campaign performance and provide strategic direction and guidance based on analysis of results in a timely manner.
• Identify and develop Key Performance Indicators (KPI) to define campaigns effectiveness, evaluate results, and adjust to changes quickly.
• Work with sales to understand business priorities and provide results and insights on campaign performance.
• The candidate must be a great collaborative team member who has a passion for building creative and high-performing campaigns!
• You will be an individual contributor all things digital.
• This individual will work closely with sales teams in Southern California region
Qualifications
About You:
Required and Preferred:
• Impactful team player with a positive attitude. We’re looking for someone who is collaborative, upbeat, knows how to work in a fast pace environment, and optimistic with a proven ability to have impact and influence
• Strategic approach as it relates to achieving marketing and business objectives for our clients
• Professional demeanor; comfortable presenting to and interacting directly with clients
• Outstanding interpersonal, verbal, and written communication skills
• Strong presentation and storytelling skills
• Cross-functional collaborator with the ability to build deep relationships, influence sales teams to plan, and drive performance objectives.
• Hands-on, get-it-done attitude with excellent project management skills for complex, cross-functional marketing programs. Roll up your sleeves mentality
• Highly organized ability to adapt to changing priorities, while overseeing many campaigns.
• Customer journey management and content development experience.
• Experience working closely with sales teams, and data analytics.
• The ideal candidate has expertise in developing multi-channel campaign strategies that drive successful digital campaigns.
• Experience with using analytics to inform and scale successful marketing campaigns.
• Experience working with Google GA, GA4, Tag Manager, AdWords
• 5 years of experience in various campaign management.
• Proven track record for executing and measuring successful integrated and digital marketing campaigns.
• Bachelor’s degree required.
PHYSICAL REQUIREMENTS: While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant’s own vehicle, proof of insurance, is required.
NOTE: The statements herein are intended to describe the general nature and level of work performed by the employee, but are not a complete list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
About Us
Audacy, Inc. (NYSE: AUD) is a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Audacy engages over 170 million consumers each month, bringing people together around the news, sports, podcasts and music that matter to them.
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