Sr. Marketing Manager
Amazon
Culver City, CAThis was removed by the employer on 3/2/2021 12:33:00 PM PST
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Full Time Job
As we expand our marketing department, we are looking for a Director of Marketing to focus on show specific campaigns. The ideal candidate will have a combination of experience and personality that will lead them to success in a fast-paced, results-driven environment built around a strong culture, with the values of wonder, care, diversity, character, drive and fun at our core.
You must be an avid podcast listener and have previous podcasting experience. Wondery headquarters are in Los Angeles, CA however this position is open to candidates in other US markets.
Position Overview:
WONDERY is looking for a Director of Marketing to join our rapidly growing marketing and communications team. Reporting to the VP of Marketing, you will be responsible for managing campaign marketing strategy, planning, creative, execution and analysis for show campaigns.
The role is a critical member of the marketing team and will lead a team of 3 direct reports and managed freelancers across all aspects of marketing, including strategy, branding and messaging, and more.
This role requires staying abreast of industry trends, the latest audio and digital marketing strategies and developing & managing strategic relationships with our marketing, platform and channel partners.
You will be responsible for designing and analyzing marketing tests aimed at gaining insights, as well as developing strategic and tactical points-of-view that can be translated to marketing & branding strategies that helps achieve company goals.
The marketing team's work directly impacts the success of each of our shows and the company's bottom line. We are looking for a self-motivated, creative, highly analytical and strategic thinker to lead a team dedicated to growing our business. They will actively participate in strategic discussions with fellow team members and work cross-functionally with Content Development, Content Acquisition / Partnerships, Sales, Data/Research, Legal, and Finance teams to add value to the business.
Responsibilities:
• Develop and execute campaign strategy and manage all tactical executions including media-buying such as audio (podcasts, Radio), PR, digital (social, email, web, mobile) and traditional (TV, OOH, Print).
• Work closely with internal team members to strategically plan promotional priorities and design content presentations for platform partners (Apple, Spotify, Amazon, etc) to maximize promotion for our shows
• Design marketing plans and manage budget for all new show launches and ongoing shows in order to meet campaign goals and related success metrics, including growth in monthly downloads and unique listeners.
• Support the growth and success of Wondery subscription service with show launches.
• Closely monitor and analyze key performance indicators, including cost per listen, conversion rates, unique listeners, downloads and audience metrics per show and campaign
• Stay abreast of industry news, emerging trends, competitive landscape & offerings, audio platforms, podcast landscape as well as top & emerging shows in all categories.
Qualifications
• 7 years of marketing experience, with at least 3 years specifically in podcasting.
• 5 years of experience managing a team of direct reports and be an inspiring leader
• Expertise in building successful consumer marketing campaigns.
• A mastery of verbal and written communication as well as presentation skills to lead meetings, manage workflow and give direction to the team
• A selfless, proactive and collaborative marketing professional who will naturally go beyond roles and titles to get great work done
• Excellent critical thinking skills and ability to innovate
• Must be accountable and willing to learn from mistakes