Sr. CRM Program Manager - Subscriptions
Amazon
Santa Monica, CAThis was removed by the employer on 2/27/2019 7:32:00 PM PST
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Full Time Job
The Ring CRM team is seeking an experienced Sr. Program Manager, Subscriptions. This role will drive retention marketing metrics across the subscriptions component of the business and will have experience and demonstrated interest in email and cross-channel marketing (push, search, social) strategy, program management, creative execution, testing and reporting of results. As a key member of the team, you will be responsible for working directly with Creative, Product, and Data Engineering teams to answer questions like: How well are we acquiring, engaging, retaining, and reactivating customers? How does marketing drive incremental customer value over time? How can we segment and reach customers to maximize business performance?
This is a highly creative and analytical position that will execute current program needs while helping define and build growth metrics for the program across the US and internationally. The candidate will work on multiple projects with 3 - 4 teams at the same time while raising the bar on ownership, showing tremendous bias for action, earning trust and driving influence to deliver results. This person will need to take big goals and break them down into smaller actionable items against hyper-targeted segments, craft these into multiple workstreams and project plans. The ability to adeptly manage stakeholders, bring different teams with divergent views on the same page and set/ execute on realistic expectations will be crucial to the success of the role. The individual will need to be great at anticipating needs and planning ahead, while maintaining the highest standards of delivery through multiple events. This role requires experience with email systems and requirements for campaign development, including expert knowledge of triggered email campaign and workflow structures.
KEY RESPONSIBILITIES:
• Partner with Ring product leads to provide strategic targeting and personalization tactics across lifecycle, retention and winback campaigns for marketing initiatives to drive product-led goals and objectives
• Drive the marketing strategy and actions regarding areas that impact the customer experience in the customer journey, resulting in churn
• Ability to prioritize and manage competing requests
• Flawlessly manage execution of retention marketing campaigns, across email, social, paid search, in-app and web experience
• Provide insights and uncover opportunities for data-driven marketing strategies based on key metrics, historical data and predictive modeling
• Earn trust and maintain strong relationships with stakeholder teams to drive program support
• Partner with product team to build a subscription retention strategy that can scale globally
BASIC QUALIFICATIONS
• 7 years of experience in digital marketing, advertising, product management or similar
• Experience with Jira, Asana, Workfront or similar
• SQL knowledge
PREFERRED QUALIFICATIONS
• 10 years of experience in advertising, digital marketing, content creation or creative production
• 3 years of experience with a subscription-based company
• Experience marketing/managing consumer products with a subscription component
• Client Servicing/Account management/Strategy within Digital / Advertising / Video production agencies
• Localization experience
• Experience with customer.io, MailChimp, SendGrid
• Experience with CDP/CDI platforms
• Knowledge of SQL, including the ability to write or edit queries in order to mine the data needed to measure results and inform decisions
• Proven ability to think clearly in a deadline-driven environment
• Ability to manage and report on multiple projects within tight timelines with proven leadership skill and strong analytical skills
• Independent self-starter with a sense of urgency and a strong desire to be part of building something new
• Comfortable working with large datasets
• Excellent verbal, written communication, negotiation, and presentation skills
• Ability to break down complex concepts and communicate them effectively
• Sound business judgment, proven ability to influence others, and strong analytical thinking skills
• Demonstrated ability to work independently yet collaboratively in a fast-paced, high-volume, start-up environment
• Strong quantitative and analytical aptitude
• Strong data management skills
About Ring
Ring's mission is to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam and the new Ring Floodlight Cam. With these security devices, Ring has created the neighborhood watch for the digital age and continues to keep homes around the world safe. For more information, visit www.ring.com. With Ring, you're always home.
Ring LLC is proud to be an equal opportunity employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age