Senior Social Media Manager
Amazon
Culver City, CAThis was removed by the employer on 11/1/2021 6:34:00 PM PST
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Full Time Job
Senior Social Media Manager, Prime Video, Unscripted Genre Team
Job summary
Prime Video is seeking an exceptional Senior Social Media Manager (SMM) to lead and build innovative global social media campaigns for major award-winning series and movies, and drive best-in-class customer experience and engagement. We are seeking an experienced and creative social strategist with a genuine passion for TV, films, music and global entertainment content. The successful candidate will have a proven track record delivering results on social campaigns, with the ability to develop strategy from scratch, sell big ideas internally and externally, multi-task and prioritize, manage a high-volume of campaigns by being nimble and creative, plus a drive for testing, learning and making insight and data-driven decisions.
The Senior Social Media Manager will lead and launch social campaigns that impact millions of customers globally, owning campaigns end-to-end. This role will report into the Global Head of Unscripted Marketing and will collaborate with a Creative Marketing Manager and Campaign Manager as well as work across internal teams including brand, creative, synergy, awards, events and PR. The Social Media Manager will own the social strategy and creative and will partner with external agencies to execute and deliver results. They will collaborate closely with the paid social team to inform and implement holistic strategies and creative for above the line media campaigns and will own all social content decisions including long-term strategy, pre-planned campaigns and day-to-day editorial decisions. The Senior SMM will manage multiple social campaigns simultaneously, with the ability to streamline for efficiency, while crafting thoughtful strategies to best-serve unique audiences. Additionally, the Senior SMM will be responsible for strategy and content of a newly created Unscripted genre handle and be instrumental in its growth and success.
You must have strong relationships with key social media and digital platforms such as Facebook, Instagram, Snapchat, Twitter and YouTube, as well as seek out emerging platforms that can help Prime Video grow our customer base and brand. You will also contribute to the development of new product features and tools for social marketing.
Key job responsibilities
• Lead, develop and launch social strategies and campaigns for Prime Video series, movies, specials and initiatives, from inception through post-launch/sustain
• Oversee creative ideation and development to deliver innovative, best-in-class campaigns for customer
• Work closely and collaboratively across brand, creative, paid social, PR and synergy teams to champion social-first ideas and execute global integrated activations, events and strategies
• Foster global social conversation and leverage to build vibrant communities
• Partner with paid social team to develop fully integrated social campaigns
• Manage agencies and oversee campaign planning and management
• Partner with social platforms to identify new opportunities and develop innovative activations
• Develop and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
• Build relationships with talent and showrunners, including educating on social media
• Present to senior leadership regularly on campaign plans and results
• Continuously ideate and innovate within the social space
• Help orchestrate the launch of an Unscripted/Pop Culture genre handle
A day in the life
The day-to-day responsibilities vary from high-level strategy to on-the-ground content capture to tactical execution of creative assets. The Senior Social Media Manager is part of a small and nimble team of three that collaborates on the lifecycle of a marketing campaign. This role also liaises with cross-department teams, Studios and series/movies creators.
This role is critical to the Unscripted Marketing Team as most of our campaigns are driven by social media and our movies and series focus on celebrity, pop culture, music and fashion.
About the team
The charter for the Unscripted Marketing Team is to tell true stories, of real people, in an authentic way; entertaining fans of reality series and documentary films and driving acquisition and brand affinity for Prime Video. Our main goal is to create conversations in pop culture making our content ''must-watch'' and ''most talked-about''. Our campaigns will artfully explore artists, musicians, lawmakers, thought leaders, change-makers, cultural icons, celebrities and entrepreneurs as real human beings with passion, drive, courage and emotions. After experiencing our content, the customer should feel that they had a good time, they know more about a person or event and they appreciate the uniqueness and diversity of humanity.
Qualifications
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• 4 years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Social media marketing expertise
• Experience generating and executing large-scale social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics
• Experience collaborating with internal stakeholders and external agencies/partners/talent marketing experience
• Experience building, executing, and scaling social marketing programs
• Understands best practices and up-to-date design needs/restrictions across Instagram, Twitter, Facebook and/or YouTube