Marketing Manager, Media Buyer
Amazon
Culver City, CAThis was removed by the employer on 3/5/2021 12:33:00 PM PST
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Full Time Job
We are seeking a Marketing Manager - Media Buyer to join the rapidly growing marketing department in Los Angeles. Reporting to the Vice President of Marketing, you will elevate and develop the next phase of our in-house media planning, buying activation and analytical practices.
You must be a podcast fanatic and have a firm grasp on the most valuable content environments.The ideal candidate will bring innovation to our current process by creating tools that balance strategy and insights with metrics to guide our media practices.
Responsibilities:
• Manage the media for show launches, always-on shows and partner show maintenance from strategy and planning to activation and optimization to recap
• Collaborate with Show Owners / Brand Managers on the success of our show launches and ongoing show promotion
• Work closely with internal and external Data/Analytics teams to create/evolve media analysis tools to guide the strategy and planning and monitor the effectiveness of our campaigns to ensure we are tracking to goal
• Support show leads in recap development post-launch and upon completion of the campaign
• Manage the internal promo system with thoughtful planning aligned to our business goals
Create and execute flawlessly on media plans including but not exclusive to:
• Ability to build trusting and collaborative relationships internally and externally
• Top-notch negotiation and partnership skills
• Thoughtful and strategic planning process
• Compile reports for management review
• Contribute to larger marketing activations
• Keep abreast of podcast and entertainment industry news, and emerging trends in audio marketing.
• Support the team/organization as an expert in media planning, strategy and analysis
• Help us continue to innovate and develop media growth hacks
Qualifications
Requirements:
• 5 years of experience in a media planning role, with exceptional knowledge in entertainment content and audio buying.
• Passion for Podcasts, audio storytelling and entertainment content
• Must have media-buying experience at an agency or in-house with an entertainment company
• Demonstrated understanding of media planning, buying, activation and analytics
• Strong verbal, presentation, leadership and written abilities
• Strong analytical sensibilities and ability to extract valuable insights and form tools that