International Marketing Strategy Manager
Amazon
Culver City, CAThis was removed by the employer on 6/25/2021 9:33:00 AM PST
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Full Time Job
International Marketing Strategy Manager, Prime Video
Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?
Prime Video is a premium streaming service that offers customers a vast collection of TV shows and movies - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows from Originals and Exclusive content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.
To help us fulfill this mission, we are looking for an International Marketing Strategy Manager to join our Global Marketing Strategy team. This team manages the portfolio-level business strategy and planning for our marketing slate of Global and US-focused series, movies, brand, and sports campaigns. The International Marketing Strategy Manager serves as the voice of our customer for all International titles launching in the US. They will use their deep knowledge of our Prime Video customer (both current and future state) to thoughtfully dissect how upcoming content meets their needs and advocate for International content that has the ability to engage US audiences (both broadly and within specific diasporas). They will serve as a key conduit to our International partners to ensure clear lines of communication and distill marketing insights, implications, and recommendations on a global scale.
The ideal candidate is an influential change agent with a combination of strategic, intuitive and quantitative skills. They have exemplary communication skills (both written and verbal) to drive strategic business recommendations with marketing leaders and earn trust with colleagues across the business. They are passionate about content and love to consume all forms of entertainment, read scripts, and dissect what makes a project special. They have a curiosity and appreciation for understanding what makes different cultures special and unique, and how international tastes differ from that of America. They are empathetic about our customers and their needs, and can be a strong advocate for them. They have exhibited existing behaviors that suggest they are entrenched in popular culture, know what is trending/resonating in the cultural zeitgeist. They aren't afraid to dive head first into data, developing interpretations and implications for the business. They have experience project managing multiple projects at once and working with various stakeholders. They are a true left and right brain leader.
Key Responsibilities:
• Facilitate global communications and manage workflows of key decision-making mechanisms and business documents
• Read/review international content (TV/Movies) for US audience opportunities. Make support recommendations, evangelize strategy and role in broader portfolio
• Develop SOPs and internal tools to better evaluate and forecast international content performance potential pre-launch
• Dive deeper into international content trends in the US and within global diasporas to better understand what is being consumed, how large is the opportunity, how it's being advertised, what perceptions these audiences have of PV, and what barriers are international content consumers facing on the Prime Video platform
Qualifications
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• 4 years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience managing multiple projects under tight deadlines
• Experience working with stakeholders across the business and influencing peers and leaders
• Project management skills and experience implementing new processes and tools