Influencer Marketing Manager
Amazon
Santa Monica, CAThis was removed by the employer on 12/28/2018 6:32:00 AM PST
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Full Time Job
Ring is looking for an Influencer Marketing Manager to own and drive our paid and earned influencer marketing programs. This role will be focused on managing our relationships with Podcast, Audio, YouTube and Instagram influencers. In this role, you will be responsible for leading media buying and strategy while developing a cohesive messaging approach across our portfolio of home security products.
Responsibilities
• Lead the development and execution of cross product marketing strategies across all influencer mediums
• Manage relationships with influencer agencies and third party partners
• Manage all campaign elements from ideation to execution to reporting
• Partner with content strategy, brand, mass media and marketing analytics teams to craft influencer marketing strategies and tactics
• Analyze and report on the effectiveness of influencer marketing program on an ongoing basis to senior stakeholders within the Ring organization.
• Determine appropriate KPIs and effectively manage budgets to meet and exceed campaign expectations
BASIC QUALIFICATIONS
• Bachelor's degree required with a major or emphasis in Marketing, Communications or Business preferred.
• 5 years experience managing influencer marketing campaigns for direct to consumer brands
• Relevant experience with radio, podcast and YouTube including contract negotiation and opportunity evaluation
PREFERRED QUALIFICATIONS
• Experience working on large-scale, global campaigns involving regional digital assets with strict usage rights
• Excellent verbal and written communication skills
Ring LLC is proud to be an equal opportunity employer - Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation