Sr. Brand Manager
Amazon Studios
Santa Monica, CAThis was removed by the employer on 10/16/2018 1:32:00 PM PST
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Full Time Job
Amazon Studios is the original content arm of Amazon Prime Video. The team is responsible for creating distinctive, critically-acclaimed and award-winning original programming including Emmy-winning Transparent, Mozart in the Jungle, Tumble Leaf, The Man in the High Castle and Golden-Globe winning Goliath.
The Prime Video Marketing team is seeking a highly motivated, results-oriented individual with a passion for growing a business focused on unique and inspiring entertainment. The Senior Brand Manager will be responsible for executing campaigns on and off Amazon platforms that build awareness and drive engagement for Amazon Original Series. They will lead development of integrated communication plans to launch new series/seasons and guide teams to help build events, media plans, advertising creative, promotions, digital and social media programs, campaign analysis, business development, managing talent relations and more. This individual will be based in Santa Monica, California.
• Lead overall marketing strategy for assigned projects, including creation of goals, marketing approach, audience targeting, positioning, and overall communication and lifecycle strategy
• Architect global plans that consider paid, owned and earned media, as well as key disciplines (e.g., social, promotions, events, etc.) to build out holistic strategy and present all information in a timely manner to key executives and partners
• Drive the development of cross functional plans by working closely with all stakeholders including, but not limited to, Creative, Media, Social, PR, Development, Legal, Research, Production, Amazon Owned & Operated, external agencies and more
• Act as a leader and ''catalyst'' who inspires others to deliver bar-raising, best in class ideas and plans
• Identify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner
• Provide creative direction and feedback to creative teams to ensure all is on brand and aligns with campaign strategy
• Oversee project budgets and work with team to track and forecast
• Align closely with research teams to lead consumer insight studies
• Monitor and analyze key marketing metrics (CPP, CPM, etc.), quality and campaign performance
• Provide inventive and innovative thinking to processes in order to improve effectiveness and efficiency
• Cultivate positive relationships with appropriate studio partners, showrunners and talent
BASIC QUALIFICATIONS
• 10 years of relevant marketing management experience with a major brand or entertainment company, with focus on simultaneously leading world-class campaigns; developing, launching and growing multiple franchises, initiatives and products
• Experience leading 360 creative development and media planning at a global level
• Ability to lead and inspire teams, including those who are not direct reports
• Advanced decision-making skills with demonstrated ability to influence direction
• Ability to collaborate and effectively communicate with internal stakeholders and external agencies/partners, especially talent and studio partners
• Exceptional understanding of digital and social marketing
• Strong understanding of global marketing principles and customer engagement tactics
• Strong knowledge of the TV/entertainment landscape and streaming platforms
• Exceptional verbal and written communication skills
• Exemplary project management skills, with strong ability to juggle multiple priorities, and excel in a lean and nimble work environment
• Operates with significant autonomy
• Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside the scope of the job
• Serve as marketing source of truth for cross-functional teams and manage stage gates throughout lifecycle
• Bachelor's degree in marketing, business, communication or related field
PREFERRED QUALIFICATIONS
• MBA with emphasis in marketing, communication or related discipline
• International experience preferred