Head Of Consumer Insights, Expansion Markets
Amazon Studios
Culver City, CAThis was removed by the employer on 7/1/2021 7:33:00 PM PST
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Full Time Job
Are you interested in diving deep to understand customers and drive improvements for the Prime Video business? Prime Video is one of the leading digital video services on the Internet today, and we're just getting started changing the way millions of people enjoy content. Now available in more than 240 countries and territories, Prime Video offers customers the broadest selection of any on-demand video service, including our critically-acclaimed Amazon Originals such as the Emmy Award-winning comedies Fleabag and The Marvelous Mrs. Maisel, Tom Clancy's Jack Ryan, The Boys, Mindy Kaling's Late Night, Donald Glover's Guava Island, the Academy Award-winning Manchester by the Sea, Academy Award-nominated The Big Sick, exclusives, and live concerts and sports.
Amazon Studios is the movies and television development and production arm of Amazon. It is our role to produce original content and license studio programs worldwide in exclusive service of Amazon's Prime Video customers. We need your passion, innovative ideas, and creativity to help take us to new heights.
The Global Studios Consumer Insights team at Amazon Studios in Culver City, California is looking for a Head of Consumer Insights (Expansion Markets) to oversee audience research, content testing and market analysis across Movies and Series. The role will be based in Culver City and the remit will encompass Canada, Australia and New Zealand. The ideal candidate will have led high impact research initiatives, have management experience and come with 7 years of work experience in the market research field. This role will report into the Head of Global Consumer Insights for Amazon Studios and will be responsible for driving strategic research initiatives across Creative Development, Strategy, Marketing, Finance and Data Science teams in the Canada, Australia and New Zealand. The candidate will have prior experience managing quant and qual studies end to end with a keen sense of how to use primary, secondary and big data analytics to make business decisions. At Amazon, leaders are owners and never say ''that's not my job''. The successful candidate will also have the ability to operate at all levels and take the reins on project work when necessary from owning individual projects, writing reports to the presentation of insights and recommendations. This position may have 1 direct report with the opportunity to grow a team as the business matures in key expansion markets. This position will require travel.
Primary Responsibilities
• Represent the voice of the customer at every meeting
• Define consumer insights initiatives that lead to a deeper understanding of the Prime Video Customer and overall digital streaming population
• Drive research projects through the lifecycle of a series/movie to help create ambitious and compelling content
• Identify high impact inputs that influence the creative direction of Amazon Originals and how they are marketed
• Translate complex data sets into clear and compelling written narratives for Prime Video Leadership Executives
• Drive the development and adoption of prediction models alongside Data Science and Strategy teams
• Work closely with Marketing teams to help position our content for success
• Work with Legal to negotiate vendor contracts
• Champion Diversity and Inclusion initiatives
• Set agenda and own monthly insights meetings for CA, AU and NZ stakeholders
Qualifications
• 9 years of professional non-internship marketing experience
• Experience driving direction and alignment with cross-functional teams
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
• Expert in market research field
• Team management experience, 5 years
• Experience managing substantive departmental budgets/P&L
• Direct experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
• Third party vendor/research partner management contract negotiation experience
• Must be willing to travel