Senior Promotions Lead

This is a Full Time Job

Senior Promotions Lead, Amazon

Senior Promotions Lead, Amazon Mgm Studios

Amazon MGM Studios is seeking a highly skilled and experienced Senior Promotions
Lead to spearhead promotional brand partnerships for both Original movies and TV series on Prime Video and theatrical releases. This pivotal role involves close collaboration with Studios Marketing, content creators, Amazon Ads, Prime Video Ads, and executive leadership to pitch, negotiate and execute innovative product integration and comprehensive co-branded partnership campaigns that drive engagement and viewership of our content.

Key job responsibilities
• Sales and Negotiation: Proactively identify, pitch, negotiate, and close innovative, creative, and comprehensive co-branded partnerships that drive consumer engagement and drive viewership for our content.
• Business Development: Maintain and grow strong relationships with external brands to incentivize single title and long-term business opportunities.
• Campaign Management: Lead the conceptualization, planning, and execution of comprehensive promotional campaigns.
• Cross-functional Collaboration: Work closely with the Amazon Ads & Prime Video Ads organizations, Studios marketing, business & legal affairs, filmmakers, talent, showrunners, and other relevant stakeholders to ensure a coordinated and integrated approach for all promotional partnership activity.
• Brand Alignment: Ensure that all promotional partnerships and campaigns are in harmony with the brand values and objectives of title and Amazon MGM Studios.
• Budget and Vendor management: Oversee budget allocation for promotional campaigns, ensuring optimal use of resources for maximum impact.

Qualifications
• 10 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience driving direction and alignment with cross-functional teams