Senior Marketing Executive
Adult Swim
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Full Time Job
Senior Marketing Executive (8 month contract)
Location: Remote, France
Company Overview
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world's best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.
Join us. Shape your story here.
The Job
Turner France is looking for a Senior Marketing Executive to join the Marketing, PR & Digital department based at Neuilly-sur-Seine, France. The successful candidate will support the marketing department for General Entertainment channels and services in French speaking territories, including Toonami, TCM Cinema, Warner TV and Adult Swim.
The Daily
Paid Media
• Drive and implement bought media campaigns (digital, outdoor, TV, print, radio, etc.).
• In coordination with media agencies, define and optimise the media plan to achieve our strategic goals: awareness, brand image, consumption, acquisition.
• Brief the internal creative agency to develop creative assets.
• Optimise budgets, define KPIs and monitor results.
Trade Marketing
• Be the lead marketing contact with key partners (Canal+, Free, SFR, Orange and others).
• Value brands and content to maximise their exposure on key partners communication tools in order to drive awareness and linear and non linear consumption.
• Distribute key content highlights and promotional assets to our partners, and approve the use of our brands and content.
Partnerships and Events
• Negotiate and implement partnerships with medias, events and/or influencers.
• Drive and coordinate 360° campaigns and events (launch party, premiere screenings, etc …)
The Essentials
• Proven experience in Media/Entertainment industry marketing
• Excellent organizational skills
• Fluent in both French and English
• Knowledge and passion for films, TV shows and other content.
• Excellent organisational skills
The Nice to Haves
• Degree-level Marketing qualification
Descriptif de poste
Turner France, filiale de WarnerMedia, recherche pour rejoindre sa Direction Marketing, PR & Digital basée à Neuilly-sur-Seine 92200, un(e) chargé(e) de Marketing Senior qui sera en support de l'équipe Marketing pour les chaines et services TV General Entertainement du groupe (Toonami, TCM Cinéma, Warner TV et Adult Swim) pour la France et les territoires francophones.
Ses principales missions seront:
Paid Media
• Gérer l'ensemble de nos investissements publicitaires avec le soutien d'agences medias pour la mise en place de campagnes pluri-media (digital, outdoor, TV, print, radio, etc..)
• Définir en lien avec l'agence et optimiser le plan média afin d'atteindre nos objectifs stratégiques : notoriété, image, consommations, acquisition, etc …
• Briefer l'agence créative interne pour déployer les assets du plan média
• Optimiser les budgets et définir les KPIs
• Mettre en place un reporting
Trade Marketing
• Être le point de contact marketing de l'ensemble des opérateurs (Canal+, Orange, Free, SFR, etc…)
• Valoriser nos marques et contenus pour maximiser leur présence sur l'ensemble des supports de communication et favoriser leur consommation linéaire et non linéaire
• Mettre en place des opérations de promotion (mises en clair, jeux-concours, événements, etc …)
• Mettre en place et suivre les engagements co-marketing
• Mettre à disposition les temps forts mensuels et le matériel promotionnel (vidéos, images, textes) et valider la conformité de l'utilisation de nos marques et contenus
Partenariats et Evénements
• Négocier et mettre en place des partenariats avec des médias, événements et/ou influenceurs
• Piloter et coordonner des opérations 360° et évènements (soirée de lancement, avant-première, etc …)
• Gestion des objets promotionnels (commande, brief, gestion stock, etc …)
Profil du candidat
• Master 2 en marketing / communication
• Expérience requise dans le marketing dans le secteur des Medias / Entertainment avec gestion de campagnes medias chez l'annonceur ou agence
• Passionné de cinéma et de séries TV
• Polyvalence, esprit d'équipe, rigueur et organisation
• Français (langue maternelle) et anglais (courant)
Our people make WM the inspiring organisation it is today.
At WarnerMedia, our commitment starts with you! As a company of storytellers and journalists we have a responsibility to make sure we have a collection of voices and people whose stories reflect and connect with the global audiences and communities we serve.
WarnerMedia, and its suite of brands like Warner Bros., CNN, HBO Max, HBO, TNT, TBS, Cartoon Network, Adult Swim, Boomerang and many more, have long been committed to equity and inclusion as moral and business imperatives. It is essential that our content and creative partners reflect the diversity of our society and the world around us. Together with other production companies, networks, guilds, unions, talent agencies and others in the industry, WarnerMedia is committed to greater inclusion of people of color, women, the LGBTQ community, those with disabilities and other underrepresented groups in greater numbers both in front of and behind the camera.
There really has never been a better and more exciting time to join WarnerMedia. For more information on how to join our company and our commitment to diversity and inclusion, please click a href=