Audience Development Specialist

This is a Full Time Job

Job Title: Audience Development Specialist
Reports to: David Ingber, Managing Editor
Department: Marketing/Editorial

Job Purpose: We are seeking an Audience Development Specialist to increase The Kicker's audience size, engagement and subscriber growth. Their focus will be on distribution, analytics, and growth.

Responsibilities
• Work closely with editorial team of The Kicker to build audience around video, written and image based daily content.
• Use analytics tools to measure effectiveness of audience growth strategies, identify trends for editorial team, and make recommendations for targeting and engagement (Google Analytics, YouTube Analytics, Facebook Insights, etc.)
• Responsible for internal reporting including weekly and monthly cross-channel reports
• Execute on paid marketing campaigns specific but not limited to YouTube, Instagram and Facebook.
• Ensure all Kicker YouTube videos are properly posted and positioned on TheKicker.com
• Work with the Above Average development team to post and promote videos from outside creators
• Manage distribution and audience strategy on behalf of and in collaboration with key partners such as NBC Sports, Turner, Vox and others
• Manage uploading/scheduling/tagging/boosting of ''hero'' videos on Facebook
• Creatively repurposing our vast library of content
• Champion the effort to increase visibility, search performance, subscribers and overall view of The Kicker content on YouTube, Facebook, and The Kicker website.
• Manage YouTube content, metadata, and optimization
• Manage ad platforms such as Google Adwords and Facebook Business Manager, and audience growth campaigns
• Provide guidance on video marketing materials such as thumbnails, metadata, cover art and logos
• Community management to retain engaged audience
• Work with sales team to manage outside marketing and audience vendors on branded content executions.
• Research new and interesting ways of directing traffic and viewership
• Create the weekly newsletter

Skills
• Knowledge of Facebook Business Manager, Insights, Google Adwords
• Familiarity with sports and pop culture
• Intermediate experience with Microsoft Office (emphasis on Excel and Powerpoint)
• Basic HTML or CMS experience a plus
• Adobe Suite (Photoshop, Illustrator) a plus

Qualifications
• BA/BS Degree
• Publisher audience development, marketing or programming experience required
• 3-5 Years experience from an innovative/new publisher preferred