Senior Digital Producer
ABC11 WTVD-TV
Durham, NCThis was removed by the employer on 9/25/2018 11:54:00 AM PST
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Full Time Job
Job Summary:
ABC11 WTVD-TV - the Disney-owned television station in Raleigh/Durham - is looking for a senior Digital Producer to lead and inspire the next phase of our digital transformation.
Are you an excellent writer who can coach others? Do you know how to grow digital audiences with new and innovative ideas? Do you have expertise in broadcast news, web publishing, and social media? If so, we want to hear from you.
MANAGEMENT:
• Will report to the Digital Executive Producer and oversee dayside content
• Thrives on taking a lead role in editorial meetings
• Be an effective champion for digital media initiatives
• Multi-tasker with demonstrated leadership and skills in managing resources
• Excellent communicator, motivator, delegator, and able to foster teamwork and collaboration
• Strong organization skills and ability to prioritize daily
• Remind staff continually about best practices and encourage both casual and formal training.
WHAT YOU'LL BE DOING:
• Managing the look and feel of station's digital brand across desktop and mobile platforms with compelling content (text/photos/video)
• Dominating breaking news with speed and accuracy, owning the big story, and growing new opportunities in our multi-media environment
• Coordinating the efforts of the station's digital team with TV reporters and other content creators to grow the station's online footprint by producing material that's both unique and complimentary to the television product
• Creating powerful social media campaigns to maximize page likes and interactions
• Monitor analytics in real time to access the effectiveness of content presentation and best practices (what's working, what isn't, why, and how to do it better)
• Working with reporters and anchors on enterprising stories
• Coaching reporters on finding unique elements to differentiate their content depending on platform.
• Giving timely feedback to reporters and anchors on their content
• Working with news management and IT to develop better workflow strategies
• Using SEO (search engine optimization) to increase page views and unique visitors through Google, etc.
EXPERIENCE, SKILLS, AND ABILITIES REQUIRED
• College degree preferred along with three-five years' experience. Prefer background that includes editor of a news web site
• Must understand basic journalism legal principles
• Must be able to meet deadlines and work under pressure
• Working knowledge of online content-management systems required
Proficient with basic HTML and Wordpress shortcodes - some knowledge of Java useful
• Experience with FTP programs
• Proficient with Adobe Creative Suite including Photoshop
• Experience with CMS publishing
• Nonlinear editing experience
• Microsoft Office, including Word, Excel, and Outlook
• Social Media, including Facebook, Instagram, YouTube, Twitter, and Snapchat
• AP style
• Experience with analytics for both social media and websites
About Disney ABC Television Group:
Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with WTVD Television, LLC, which is part of a business segment we call Disney ABC Television Group.
WTVD Television, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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