Specialist-Digital Strategy&Social Media
ABC
Burbank, CAThis was removed by the employer on 1/29/2020 12:57:00 PM PST
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Full Time Job
Job Summary:
The Specialist, Digital Strategy and Social Media works with the Manager(s), Digital Strategy & Social Media to create and maintain best-of-breed digital campaigns for the ABC Entertainment Marketing team. The Specialist support the Digital Strategy Manager(s) on priority shows, ensuring the paid and organic strategy is properly executed and managing day-to-day tasks. Additionally, the Specialist has the opportunity to manage their own campaigns, proactively setting the strategy, working with Executive Producers and internal stakeholders to ensure alignment, and managing the internal and external resources necessary to execute. The specialist will work extensively on building social media profiles across all platforms including Facebook, Twitter, Instagram, Snapchat, Pinterest, and others. Responsibilities on these platforms include content sourcing and creation, working with on-set resources for content capture, maintaining editorial calendars, and other duties as assigned. Candidate should be a creative, ambitious, multi-tasker who can stay ahead of industry trends. The right candidate will demonstrate the ability to work in both a team setting and as a highly motivated individual, have strong prioritization skills and impeccable attention to detail.
Responsibilities:
• Execution of social strategy of designated shows across all social platforms (e.g. Facebook, Twitter, Instagram, Snapchat, Pinterest, and more)
• Maintain a deep level of understanding on all assigned shows in order to effectively foster brand awareness and show affinity
• Supports show campaigns by watching shows, suggesting ideas, writing copy for social media posts, creating clips/gifs/memes from show content
• Proactively set digital and social strategy for assigned shows, determining the tone and style of social engagement and maintaining editorial calendars
• Reads scripts weeks before an episode airs for ideas the social producers can capture on set
• QA content and social posts before and after posting
• Oversees content distribution to talent, partners, and owned platforms
• Actively examine, interpret and report on social conversations to guide the engagement strategy
• Coordinate with internal and external clients and vendors for digital marketing related projects
• Collaborate with show talent and production to create digital content distribution and activations
• Work closely with traditional marketing counterparts, including on-air and print teams, to create content for digital use
• Ideate innovative ways to promote ABC shows, brainstorming with production partners, strategy, on-air, synergy and publicity
• Plan, implement and analyze paid media campaigns across social and digital platforms, working closely with the network's media agency
• Track best-practices, innovative tactics, and competitive analysis and update the team on an ongoing basis
Basic Qualifications:
• Minimum 5 years overall experience in a marketing/advertising type of function in the entertainment business (television or film); can include internships. (Required)
• Minimum 3 years overall experience creating and executing 360 marketing campaigns within the entertainment space. (Required)
• Strong project management skills with an ability to multitask and manage competing priorities
• Excellent problem solving and critical thinking skills
• Ability to build and maintain strong working relationships
• Refined social skills – ability to work with varying personalities and communication styles
• Above average knowledge of Entertainment Brands; Passion for ABC programming
• Familiar with the latest social media and pop culture trends
• Strong written and oral communication skills
• Creative and strategic thinker; Ability to contribute ideas to the team
• Superior organization skills
• Must be able to work in a fast paced working environment
• Must be adaptable to changing work situations and remain proactive
• Minimum 3 years' experience with; Core Social Media Platforms and Publishing Software, Keynote, PowerPoint, Word, Outlook and Excel
• Required Education
Bachelor's Degree
About Walt Disney Television:
Walt Disney Television (WDT) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, WDT offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, WDT includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with American Broadcasting Companies, Inc., which is part of a business segment we call Walt Disney Television.
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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