Digital Marketing Specialist
ABC
Burbank, CAThis was removed by the employer on 7/26/2021 3:50:00 PM PST
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Full Time Job
Job Summary:
It's the magic of immersing yourself in a motion picture masterpiece, or a new track from your favorite band, or the spectacle of a live Broadway show. It's hard to define and even harder to create, but that's what we do at The Walt Disney Studios. Ours is a culture of innovation, collaboration and creativity. We raise the bar, then step over it, blazing trails through the production and distribution of world-class entertainment around the globe. If you want to help tell compelling, enduring stories through movies, music or stage plays, then we want to hear from you.
A dedicated, dynamic digital marketing specialist with a passion for social media and a strong understanding of the digital media landscape is needed for the Disney Studios Digital Marketing team. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position may require some non-traditional working hours (early morning/weekends), light travel and on field level work at events, including premieres, screenings & junkets.
The position will support the Senior Manager and Manager across all titles on the development and execution of comprehensive digital campaigns.
Responsibilities:
• The Digital Marketing Specialist will work with the Digital Marketing team members to execute creative and social tactics and handle day-to-day operations for Studio campaigns, which includes managing:
• Social content and copywriting for multiple profiles within Facebook, YouTube, Twitter, Instagram, Snapchat and Tik Tok along with ancillary digital platforms (ex: Giphy)
• Defined social editorial calendars for all digital platforms across multiple titles
• Campaign milestones, calendars and all other relevant planning and campaign documents
• Digital asset organization and delivery to both internal and external partners
• Creative production and creative vendor management for social creative, copywriting, website development and CRMs
• Research and recommend best practices; identify new digital trends and behaviors
• Liaise with internal departments to complete daily production tasks on time
• Track and create detailed recap decks of key campaign activations and performance metrics
Basic Qualifications:
• Hands-on experience creating/executing successful multi-platform digital marketing/media campaigns
• Strong working knowledge of social media, digital ad inventory and mobile behaviors/opportunities
• Excellent communication skills, both written and oral
• Ability to manage multiple outside creative agencies and provide clear, concise creative feedback and guidance
• Understanding of paid digital media and familiar with spec sheets.
• Strong organizational, analytical and problem-solving skills
• Strong copywriting experience and visual design skills, a plus
• Ability to be proactive and resourceful
• Experience with Adobe Creative Suite highly desirable
• Experience working within the entertainment industry and international markets highly desirable
Required Education
• Bachelor's degree plus relevant internship experience.
About The Walt Disney Studios:
For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios and Lucasfilm. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!. Ours is a culture of innovation, inspiration and collaboration that brings together visionary artists, gifted technologists and savvy business minds to conjure up magical entertainment experiences for a global audience.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ABC, Inc., which is part of a business segment we call The Walt Disney Studios.
ABC, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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