Senior Manager, Digital Research
A+E Networks
New York, NYThis was removed by the employer on 5/25/2018 9:37:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the MBAs Category
Browse the TV Network Category
Search for Senior Manager, Digital Research jobs in New York-NY
Search all Senior Manager, Digital Research postings
Full Time Job
A E Networks is seeking a Senior Manager of Digital Research. The main area of responsibility is to oversee and coordinate research efforts for a Digital portfolio, including websites, mobile apps and OTT apps across A&E, FYI, HISTORY, LIFETIME, LMN, BIOGRAPHY and emerging digital brands. An additional area of focus will be to support monetization of social campaigns through the application of research and data to demonstrate value to clients.
The goal is to work within a team charged with leveraging data to drive revenue growth while advocating for industry-wide innovation in the digital and social measurement spaces.
A E Networks delivers more than 1 billion video views annually across digital platforms, and is seeing significant growth in Over-the-Top/Connected Device viewing and social applications.
Key roles and responsibilities:
* Drive revenue growth by coordinating the Digital Ad Sales Research team efforts, including KPI reporting, audience profiling, competitive positioning, RFP responses, sales collateral and ad effectiveness research * A key member of team driving the relationship with syndicated digital data providers including Nielsen Online & ComScore, ensuring that A E is properly represented in the marketplace, monitoring competitive rankings, and collaborating with vendors as their products evolve * Position A E Networks as a leader in Research by delivering presentations to agencies, clients, and colleagues. Represent A E on industry committees, trade associations and customer advisory boards, pushing for measurement innovation that aligns with A E's strategic interests * Educate internal stakeholders about trends in the Digital and Cross-platform video space (consumer insights, shifts in online advertising, the evolution of measurement, etc.), delivering strategic recommendations that fuel data-driven decision making, and a forward-thinking digital investment strategy
* Leverage Social Media listening, monitoring and optimization tools to support sales activities
* An additional opportunity will exist to manage projects for client campaigns that leverage
optimization and delivery of advanced/strategic targets across linear TV and cross-platform
video platforms. This opportunity will extend to Attribution projects for client campaigns across
all forms of TV and digital video platforms Qualification Requirements
• Bachelor's degree (MBA or Masters degree in a quantitative discipline preferred)
• 4-7 years Digital Research experience, knowledge of Television research is a plus
• In-depth knowledge of ComScore & Nielsen Online syndicated product suites (VideoMetrix, VCE, VME, Planmetrix, VideoCensus, OCR/DAR, DPR/DCR, @Plan)
• Extensive experience with app analytics across both mobile apps (iOS, Android) and connected device apps (Amazon Fire TV, Apple TV, Chromecast, Playstation, Roku, Xbox)
• Familiarity with the key players in the Social measurement ecosystem, with a clear vision for leveraging social data to delivering actionable insights
• Understanding of technical concepts and workflows that underpin digital video measurement (tagging, SDKs, etc.), along with a working knowledge of the contemporary video ad tech landscape: ad servers, viewability vendors, DMPs, DSPs, SSPs, yield management tools, etc.
• Exhibit leadership traits with strong communications and interpersonal skills that complement a data-driven mindset
• Strategic thinker with ability to formulate innovative solutions to complex problems and keep ahead of industry trends
PREFERRED EXPERIENCE
• Knowledge of the broader online video ecosystem (MCNs, SVOD, Newfronts, TV Everywhere, etc.)
• Experience with television data sets spanning both traditional (Nielsen) and emerging (Rentrak, 4th Wall, Tivo, Samba) sources
• Familiarity with BI & cross platform video research efforts, and the challenges with normalizing data sets across television, VOD, OTT, Mobile, Web, SVOD and DTO
• Hands on experience with site-side digital data sets (Adobe Omniture Analytics, Google Analytics) and ad serving data sets (Freewheel, DFP, DFA, Sizmek)
• Exposure to large consumer data sets (both offline and online) leveraged for building custom targets, such as Acxiom, Experian, Epsilon, Datalogix, Exelate, and BlueKai
• Familiarity with advanced targeting and optimization principles for digital and cross-platform video applications
• Familiarity with Attribution principles, concepts and implementation across all video platforms
Educational Requirements TBD Other Skills and Knowledge TBD Company Overview: TBD