Research Analyst, Distribution and Digital Content Licensing
A+E Networks
New York, NYThis was removed by the employer on 11/21/2019 9:38:00 AM PST
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Full Time Job
''THE DIVISON'S STORY
Do numbers tell you stories? Can you relay complex information in bite-sized nuggets to non-researchers? Do you enjoy influencing business decisions by providing fact-based recommendations infused with intuition? Our Research and Insights Team is comprised of wizards who practice the craft of ''art and science.'' We spend much of our time looking back at performance - and even more time looking forward making actionable recommendations for growing our business. We specialize in content, audience and revenue insights across all platforms. Come check out our pioneering work in predictive modeling, performance marketing and algorithms. Pocket protectors not required.
THE ROLE: Research Analyst, Distribution and Digital Content Licensing
This individual is responsible for providing actionable insights to the Digital Content Licensing Distribution team with the goal of maximizing A+E subscribers across AVOD, SVOD, vMVPDs, FAST Channels and other platforms. This individual will work with the Senior Director, Distribution and Digital Licensing Research.
MORE ABOUT WHAT YOU'LL DO:
• Assist with the critical analyses on our AVOD, SVOD, FAST Channels, vMVPDs partners to enhance our knowledge and understanding of the performance of our networks on their platforms.
• Develop talking points across all A+E brands and platforms.
• The ability to pull and analyze data from Nielsen, comScore, Rentrak, Omniture, and various AVOD/SVOD portals platforms is crucial to the success of this position.
• Create tools to generate automated methods of processing & disseminating the data in the most efficient manner (e.g. dashboards).
• Support distribution and digital content licensing with daily, weekly and monthly insights and analyses on key program performance as well as ad hoc requests.
• Evaluate network viewership by distributor and report of any trends impacting A+E Network's performance.
• Utilize data from syndicated research companies including SNL Kagan, eMarketer, Forrester, 7Park, Wurl, MRI GFK, etc.
• Create tools to generate automated methods of processing & disseminating the data in the most efficient manner (e.g. dashboards).
• Support distribution and digital content licensing with daily, weekly and monthly insights and analyses on key program performance as well as ad hoc requests.
• Evaluate network viewership by distributor and report of any trends impacting A+E Network's performance.
• Utilize data from syndicated research companies including SNL Kagan, eMarketer, Forrester, 7Park, Wurl, MRI GFK, etc.
WHAT YOU'LL LEARN:
As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand-and take advantage of-complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you'll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A+E Networks core asset, its content.
YOUR STORY [+BEHAVIORS] (what you need to have)
• 4 yr. college graduate (degree in Math, Computer Science or Statistics preferred); Advanced Degree (MBA preferred)
• Working knowledge of media data and research systems related to linear TV, Digital, and other emerging platforms (preferred)
• High level of expertise in MS suite (Excel, PowerPoint, Access); Tableau; MediaMorph (preferred)
• Previous media experience (preferred)
• Expertise in data base management (i.e. MediaMorph)
• 1-2 years of previous analytics experience
• Previous experience in ad supported cable landscape; prior work with cable distributors, or brand research with heavy quantitative background.
• Needs to be able to toggle between roles, projects and reporting systems.
THAT SOMETHING EXTRA:\nIf you've read this far, you're likely a great fit for us…and maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter.