Manager, Consumer Marketing, The History Channel
A+E NetworksNew York, NY
Full Time Job
''THE DIVISON'S STORY
Creative Marketing is more than just a team of specialist creatives. We are a quirky, diverse collective of tattooed collaborators and boundary-breakers. Known for pushing the limits of brave storytelling, we strive to develop fresh, distinctive ideas and award-winning campaigns that inspire loyalty and love for A&E, HISTORY and Lifetime. You see a twisted challenge in joining our creative rant sessions while maintaining your own point of view, and you aren't shy about sharing your more ''out there'' ideas that will bring in new audiences.
THE ROLE: Manager, Consumer Marketing, The HISTORY Channel
The Manager of Consumer Marketing will use their creativity and collaborative skills to drive success for one of television's most iconic brands. Working closely with the Director of Consumer Marketing & Media, you will be responsible for crafting and implementing communication plans and marketing strategies across paid and emerging media platforms.
MORE ABOUT WHAT YOU'LL DO:
Manager, Consumer Marketing, History:
• Develop briefs to inspire best-in-class creative and innovative multiplatform campaigns. Collaborate with research & programming teams to develop objectives, audience profiles, positioning and communication strategy.
• Brainstorm creative solutions to build brand awareness for the full HISTORY Channel ecosystem, including our linear channel, podcasts, events, YouTube original series, streaming products and more
• Lead the development of paid media briefs, including identifying specific metrics for success for each show, to guide media agency to develop successful off-air campaigns
• Work closely with external media agencies and internal creative team to identify and develop creative assets based on platform, objective and audience.
• Work closely with production partners to manage department work flows, deadlines, assignments, etc. and ensure campaigns come together and deliver in a timely way
• Review and track campaign results and utilize/communicate finding to help optimize and develop future efforts.
• Help to disseminate information to other areas within the network/organization (PR, programming, sales marketing, etc.) to ensure efforts are aligned with brand.
• Craft internal communication materials, including campaign summary documents, e-mails and talent decks
WHAT YOU'LL LEARN:
How to marry creativity with data to produce effective, innovative marketing campaigns. You'll work with teams across all departments learning how the process comes together from the show's creation, to the marketing and promotion of it, and you'll be an integral part of that process to bring all the departments and plans together. You'll work on miniseries, unscripted reality shows, and lots of documentaries, and learn about the different the strategies that support them to make them successful.
• Experience working with consumer marketing and creative groups, but more importantly, with media agencies and data/analytics
• 3+ years' experience in the entertainment industry, ideally TV network experience would be a plus
• College degree, preferably in marketing or communications
• Strong organizational skills, ability to manage multiple projects, working under tight deadlines and pressure are necessary to succeed in this role
• Strong analytics skills a plus
• Knowledge of Microsoft Office