Manager, A&E Strategist
A+E Networks
New York, NYThis was removed by the employer on 2/3/2021 9:38:00 AM PST
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Full Time Job
Manager, A&E Strategist, Short Form Monetization
THE ROLE: Manager, A&E Strategist, Short Form Monetization
Are you an entrepreneur at heart? Do you keep up to date with the latest emerging digital platforms? The Manager, A&E Strategist, Short Form Video Monetization will be responsible for driving distribution and revenue for video content across key digital platforms (primarily YouTube) for the A&E Brand. This position will report into the Senior Director, Digital Business Development.
MORE ABOUT WHAT YOU'LL DO:
Strategist, A&E Video Monetization Job Description:
• Manage the strategic digital scheduling strategy and rollout of assets on YouTube for maximum visibility of content.
• Analyze platform data daily to inform content decisions
• Manage the Coordinator, Short Form Monetization on community management and META data development
• Partner with Preditors to strategically greenlight content (scene lifts/mash-ups/compilations) to maximize revenue and support linear priorities
• Lead communication with outside management agencies and vendors for brand related priorities
• Work with production and programming partners to determine opportunities to adjust and maximize supplier short-form
• Internal point of contact for all business needs related to brand content on distribution platforms (programming, linear, digital, legal, etc)
• Coordinate marketing opportunities for content (snipes to platforms, ensuring alignment with linear priorities)
• Partner with Analytics to propose A/B testing of content types and publishing cadence
WHAT YOU'LL LEARN:
On our team, you'll act as a mini-GM of your business. You will be given a revenue goal, access to data, hours and hours of content and editing resources. You'll develop a content and promotional strategy for A&E's digital video and prove that digital videos can make money.
YOUR STORY: [+BEHAVIORS] (what you need to have)
• 3-5 years experience working with digital video strategies at the brand/publishing level.
• Solid understanding of analytics with a successful track record of using data to make content decisions
• Solid understanding of entertainment content consumption on social and digital platforms
• Strong collaboration and communication skills
• Must be able to prioritize, handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
• Self-motivated, extremely detail oriented and independent worker with strong track record of cross functional collaboration
• Excellent social media and digital literacy, particularly online video and video production
• Deep knowledge of A&E brand and content
• Passion for pop culture and television
THAT SOMETHING EXTRA:\nIf you've read this far, you're likely a great fit for us…and maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter.