Director / Sr Director Marketing Analytics
A+E Networks
New York, NYThis was removed by the employer on 8/23/2019 5:38:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Executive Positions Category
Browse the Marketing Category
Browse the TV Network Category
Search for Director / Sr Director Marketing Analytics jobs in New York-NY
Search all Director / Sr Director Marketing Analytics postings
Full Time Job
A E Networks is seeking a Director/Senior Director of Marketing Analytics to drive marketing strategy and improve ROI on paid/owned/earned marketing efforts. Key activities include budget allocation, targeting, KPI management, ROI and attribution. Position will work closely with internal consumer marketing team and agency partners.
MORE ABOUT WHAT YOU'LL DO:
• Build strategic partnerships with research and marketing colleagues
• Work alongside consumer marketing and agency teams to design and measure tune-in marketing campaigns
• Set campaign KPIs by determining critical thresholds of success of historical campaigns
• Develop innovative measurement solutions (including multi-touch attribution, market mix models) to help teams gain new insights into campaign performance
• Manage and train team of 3 analysts
• Explore Nielsen, Inscape, SVOD/AVOD, STB data for new customer insights
• Partner with MVPD data and research teams to tackle complex questions around tune-in marketing
• Develop solutions for understanding the impact of social media, PR and traditional marketing on tune-in
WHAT YOU'LL LEARN:
As the media industry grapples with fragmentation and disruption, a key facet of Research is to be the driving force in helping their company capture, report on, monetize, and understand audiences. An opportunity lies in Research to work across divisions and departments to create a unified language that ensures that internal clients understand-and take advantage of-complex metrics. The key is giving the necessary context so that decisions can be made. While this sounds disarmingly simple, it is a challenge to get the majority of the company to speak the same language and understand new vernacular. Research is a central force within the broader organization in gaining an objective perspective for a wide array of complex questions. It may sound academic – and certainly there is a portion of the job that requires a love of learning – but the primary attribute that will bring you success is curiosity. For example, you'll gain a deeper understanding of what motivates someone to tune into a show, buy a product based on placement of an ad, become a fan on social media, or why certain types of programs are successful across regions of this country and abroad. Ultimately, each research candidate gets a better understanding of the rigor that goes into making business decisions by uncovering not boulders, but pebbles along the path to connecting to A E Networks core asset, its content.
YOUR STORY: [ BEHAVIORS] (what you need to have)
• 7 years progressive experience in marketing measurement, attribution, and analytics, with exposure to both traditional and entertainment brands
• 3 years management experience
• Working knowledge of MTA and MMM
• Experience with using advanced stats tools in R, Python, SPSS
• Experience building data visualizations in Tableau, Power BI, etc
• Agency experience preferred
• Strong communication skills and is comfortable presenting to large groups
• Curiosity
• Strong work ethic, self-starter
• Collaborative
• Detail oriented
THAT SOMETHING EXTRA:\nIf you've read this far, you're likely a great fit for us…and maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter.