Director, Consumer Marketing, History
A+E Networks
New York, NYThis was removed by the employer on 3/8/2019 4:39:00 PM PST
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Full Time Job
THE ROLE: Director, Consumer Marketing – HISTORY (Temporary)
The Director, Consumer Marketing will work closely with VP of Consumer Marketing & Media in crafting and implementing communication plans and marketing strategies across owned, paid and emerging media platforms for the HISTORY brand. Responsible for providing strategic direction and project management support to full Consumer Marketing & Media team, including Owned Media, Paid Media, and Paid Social.
MORE ABOUT WHAT YOU'LL DO:
Director, Consumer Marketing (Temporary):
Alignment & Planning
• Work closely with Research department and VP, Consumer Marketing & Media to provide recommendations on how marketing can support achievement of overall brand goals
• Gain alignment from Programming and Creative teams on show positioning and key communication points
• Responsible for development and distribution of marketing briefs for all campaigns, including program summaries, marketing objectives, audience insights, communication positioning and creative asset needs
• Present marketing briefs to all departments, ensuring cross-functional adherence to communication strategy
• In partnership with paid media lead, present marketing brief to external agencies
• Active role in selecting and championing any partnership or activations that exist outside the media space
• Establish overall marketing timelines, from show greenlight to premiere, including all marketing milestones and key meetings
• Facilitate creative brainstorm sessions for high-priority shows to generate big ideas; work across departments to identify opportunities to expand upon ideas and increase scale
• Keep Organic Social team updated on priorities; outline areas for support and stunts
Execution
• Work with Senior Manager, Paid Media and Creative team to develop and recommend content rollout strategy
• Responsible for project management of paid campaigns, functioning as liaison between external agencies, creative, and production teams to communicate asset needs and deadlines
• Development of cross-functional marketing campaign decks to be shared with senior leadership team, studios and producers
• Develop additional campaign launch documents as needed, with purpose of internal communication of campaign strategy, creative and tactical highlights
• Evaluate internal processes on an ongoing basis, identifying opportunities for optimization and establishing best practices
• Work with digital editorial/web team to keep show pages updated with new season details and creative assets
Measurement
• Collaborate on post campaign analyses to help communicate key learnings and application of said learnings on future campaigns (establishing Best Practices)
Knowledge Expert
• Serve as campaign expert through development of strong, collaborative relationships across all departments, including creative, programming, scheduling, press, social, digital, affiliate marketing, consumer products, ad sales
• Actively seek out and identify opportunities for innovative marketing approaches, partnerships, cross-department collaboration
Miscellaneous
• Co-manage Coordinator with Paid Media and Owned Media counterparts; directly oversee professional development
• Oversee development and maintenance of organizational documents including long-lead timelines, briefs, etc.
YOUR STORY:
• BA/BS Degree
• Proven track record in building partnerships and co-marketing opportunities; 5-10 years
• Understanding of marketing partnerships from conception to execution
• Exceptional verbal and written communication skills
• Ability to manage multiple personalities within different departments
• Strong time management and multi-tasking skills needed and must be comfortable working in a fast-paced environment
• Deep knowledge of entertainment landscape, including competitive set and non-linear platforms
• Self-starter, driven to seek out new opportunities and develop ideas without direct oversight
• Adaptability, comfortable with shifting deadlines and direction
• Have strong sense of story and a passion for history
• Detailed-oriented and extremely organized
• Must have the ability to work independently, efficiently and be able to meet deadlines under strict time constraints
• Must be able to uphold confidentiality