Coordinator, Integrated Social Partnerships
A+E Networks
New York, NYThis was removed by the employer on 5/3/2018 1:37:00 PM PST
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Full Time Job
Coordinator, Integrated Social Partnerships (Non-staff)
The Coordinator, Integrated Social Partnerships is responsible for developing and managing integrated campaign concepts to drive engagement and meet client objectives across A E brands. This person will report into the Manager, Integrated Social Partnerships
• Work with Manager on translating ad sales and marketing objectives into actionable social strategy
• Collaborate with the Integrated Marketing and Partnerships Team on the ideation/creation of social content to meet overarching objectives of client campaigns
• Assist in the development of proactive ad sales social offerings of varying levels
• Assist in the development and execution of fan engagement campaigns that deliver goals of the organization (marketing, revenue, engagement)
• Act as a liaison between Ad Sales, Social, Brand Creative, Paid and when needed, social agency for approvals
• Identify opportunities to drive ad sales/engagement campaigns performance through paid social media support, video distribution, native advertising, and social influencers/talent
• Work with research to track performance and benchmarks of ad sales and engagement activations, sharing relevant information with Partnerships and Ad Sales as requested
• Work with research team on competitive benchmarks for campaigns and recap reports to inform Integrated, Partnerships and Ad Sales teams of success
• Assist in the management of all associated legal, budgeting and invoice processing (if needed)
• Responsible for aiding in education of the broader Ad Sales and marketing team on best practices in social media
• Develop case studies for Partnerships and Integrated Marketing teams
Qualification Requirements Candidate must meet the following:
• 1-2 years of digital marketing experience or project management experience, with strong preference for specialization in entertainment marketing or social
• General understanding of sales terminology, as well as social media content and distribution strategy.
• General understanding of sales terminology, as well as social media content and distribution strategy.
• Self-motivated, extremely detail oriented and independent worker with strong track record of cross functional collaboration
• Pervasive positive attitude despite the challenges of juggling multiple projects and personalities
• Passion for pop culture and television
Other Skills and Knowledge Please note project assignment associates are engaged to provide service to A E Networks on a temporary basis in connection with a specific project. Project assignment associates are hired and employed through a third party vendor with a duration/tenure of no longer than twelve (12) months.
A E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation. A E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.