Analytics Consultant
A+E Networks
New York, NYThis was removed by the employer on 6/13/2019 1:38:00 PM PST
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Full Time Job
THE ROLE: Analytics Consultant
A E Networks is seeking a Senior Analyst to engage in CRM/audience data analytics, data management, and data QA to support addressable media data strategy for A E brands (A&E, HISTORY, LIFETIME, LMN, FYI) on digital platforms (desktop, mobile, connected devices), as well as linear television.
MORE ABOUT WHAT YOU'LL DO:
• Perform analytic due diligence and QA across the CRM Data Ecosystem including DMP (Data Management Platform) and potential Big Data Environment--understanding data sources in order to ensuring proper data capture and data governance
• Assess and prescribe common Business Rules for data definitions/aggregates, etc. for common Enterprise-wide applications and objectives
• Create POV on Second and Third Party Data opportunities and build out a business case for its application(s)
• Support Business Use Cases through Data Requirements/Gap assessment and data flow requirements across Activation Platforms
• Work with ETL engineers to structure and aggregate data to meet business and analytical needs
• Develop Reporting (Tableau) that targets various data diagnostics as well as utilization
YOUR STORY: [ BEHAVIORS] (what you need to have)
• 5-8 years of experience preforming CRM data analytics (both digital and traditional) in various data environments (DMP / Big Data / Traditional Relational)
• Experience in data management and data governance
• Experience interpreting technical documents including logical and physical data models
• Experience performing analysis with relational databases using SQL
• Familiarity with syndicated research for television (Nielsen) is a plus
• Experience with data visualization software (e.g. Tableau, Spotfire) is a plus
• Working knowledge of ad/marketing technology is a plus
• Experience in Statistical Analytics and Modeling is a plus
• Bachelor's degree in Applied Math, Engineering, Computer Science, Decision Science or heavy data analytics/programming equivalent
• Master's degree a plus