Urban Streaming Specialist
Universal Music Group
Santa Monica, CAThis was removed by the employer on 2/6/2018 7:22:00 PM PST
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Full Time Job
Description
Universal Music Group is looking for an Urban Streaming Specialist to be a part of Universal Music Enterprises under their Commercial Sales team who will develop and deliver day-to-day partner/programmer/taste-maker pitches for streaming services/DSPs and will partner with our labels/managers/artists to develop marketing campaigns that strategize the best course to market for their catalog and releases, a role specializing in Urban (Hip-hop/Rap/R&B) Music. This role will work in tandem with the various departments under the direction of the EVP of Commercial.
Job Functions:
• Identify marketing & commercial opportunities for the creation & marketing of playlists, playlist brands & streaming with a focus of driving UMe’s Urban business & market share
• Using insights, analytics & consumer insights to inform effective playlisting initiatives, marketing & commercial decisions
• Develop strong relationships and work specifically with DSP/Streaming service programmers (Spotify, Apple, Tidal, etc) to drive message and strategy, taking direction from the commercial team account lead by utilizing marketing, cultural capital and data to deliver on targets/goals/plans, while supporting/supplying necessary asset collection and pitch administration
• Understand, be immersed and have thorough knowledge of urban music sector including history, charts, digital and social media platforms, and grassroots marketing
• Help develop and foster a variety of marketing tools and communications targeted inside and outside the organization to ensure all priority content, assets and drivers are being surfaced to contacts in a consistent, near real-time manner
• Seek, secure and ensure promotional opportunities are executed within the scope of opportunity
• In conjunction with marketing and social media teams, help develop account partner currency in the form of social media tagging, playlisting and various others uses of partner platforms and tool-kits to help seed artist partnership
• Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, help design product suites and timelines for all aspects of the marketplace
• Query speak to specific data points that are meaningful to account relations and artist/manager expectations
• Be immersed and speak eloquently to the pulse/relevance of an artist within the culture of the scene, conveying what is meaningful for account relations and benchmarking artist/manager expectations
• Create and deliver weekly updates for all partners highlighting growth areas and opportunities on priority releases.
• Consistently look to find new third party partners that can help market and promote our releases. Also work with pre-existing partners to develop new ways to help raise our partners’ profiles
• Represent UMe maintaining a presence at concerts and events.
Job Requirements:
Skills/Abilities:
• Expansive music industry experience with an emphasis on consumer-driven marketing
• Experience strategizing and executing marketing campaigns, including pitching proposals for prospective clients
• Knowledge of key blogs/taste-makers in the Urban Music community and where/when to best utilize
• Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends
• Must be familiar with/able to navigate, Nielsen, Buzz Angle, and adapt to numerous of data dashboards
• Must have numerous key contact/relationships across urban related divisions of Apple, Spotify, Tidal, etc, as well as, blogs, press, etc
• Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to prioritize and multi-task
Experience:
• Strong analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive project growth and optimization
• Strong communication abilities with the ability to write and convey marketing plans/efforts to executives and management
• Strong interpersonal and teamwork skills, including adaptability, effectiveness
• Strong organizational and time management skills, including prioritization and follow through
Education:
• College degree preferred
Universal Music Group is an Equal Opportunity Employer.
Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.