Product Manager
Universal Music Group
London, UKThis was removed by the employer on 12/5/2016 4:21:00 PM PST
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Full Time Job
main purpose of role
Campaign Management
• Produce and product manage marketing campaigns related to Polydor’s designated artists, projects and activities to include particular emphasis on powerful pre-launch phases to maximise commercial impact
• Instigate photo sessions, select photographers, draft contract, attend photo shoots and distribute contact sheets to team for discussion and approval
• Oversee pitching, production and delivery of all TV commercials, EPKs and promotions ideas
• Offer strong, cohesive briefs to creative agencies and then select the best treatment to meet the needs of the marketing campaign
• Select sleeve designer / direct sleeve designer and obtain approval of both Artist Management and the Marketing Director (and International colleagues where appropriate)
• Work with the Marketing Director and media buying agency in managing every aspect of each campaign media strategy and schedule
• Liaise regularly with artists and their management to discuss any relevant marketing issues
• Oversee all market research activity, on- and off-line, liaising closely with the Universal Music Market Research division
• Manage the digitalization of visual marketing and advertising assets as company technology allows
• Work with the Digital team to devise integrated online campaigns and manage artist websites
• Embrace new technologies and their benefits – commercial and creative – for the growth of the unit and the business
• Work closely with the wider label – A&R/Digital/Press/Promotions/Sales etc. to ensure connected and cutting-edge campaigns across the business
• Write and publish weekly marketing updates for the label
• Manage relevant artist showcases and events
• Coordinate retail-marketing strategy across retail and e-tail sectors with sales team
• Execute production of artist in store PAs and other promotional activities involving live performances
• Liaison with the A&R Managers and producers of domestic roster acts with regards to master delivery, mixes, samplers, label copy, music samples and technical issues relevant to the initiation and marketing of a product
• Operate within agreed budgetary controls for initiation of records and marketing plans, operating the computerised budget control system and keeping accurate records of expenditure and planned expenditure
• Have complete awareness of marketing cost-per-unit and the commercial context of any given album or project
• Oversee all aspects of digital and mobile advertising strategy including planning and analysis.
• Plan and execute content based marketing strategies to drive awareness and interest in music releases
• Oversee fanbase acquisition and growth strategies to ensure sizeable and engaged core audiences
• Oversee direct to fan product initiatives with relevant members of the sales and production team. Including ticketing, product bundles, Limited edition fan formats and more
• Lease with artist management and live team to ensure the artist's live plot is married to artist marketing campaign for the benefit of music and ticket sales
person specification
Essential
• Experience of working at Senior Campaign Manager level
• Proven experience of successfully managing a wide range of acts
• Proven knowledge of charts, trends and artists
• Proven capability to work autonomously, demonstrating the ability to make decisions
• Drive and ability to push projects through to completion
• Experience of managing budgets
• Proven ability to contribute to innovative, creative and commercially successful marketing strategies
• Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy
• Capacity to represent the company across inter-disciplinary groups
• Strong communication skills, written and oral
• Experience assisting photo shoots, including managing budgets, briefs and contracts
• Experience of working with and guiding external creative and media buying agencies
• An interest and proven experience of digital marketing
Desirable
• Excellent contacts with photographers and creative agencies
• Experience assisting with TV advertising campaigns
• Experience of creating and delivering digital campaigns
diversity and inclusion
Universal Music is an equal opportunities employer and committed to the principle of diversity.
disclaimer
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.