Public Relations Specialist
Umbrella Los AngelesLos Angeles, CA
Full Time Job
Not too long ago, we set out to help good brands become great. We are a start up agency with a strong focus in fashion and we are looking to add another member to our team of highly motivated creatives and strategists. We want people who like to find new ways of doing things and are driven to excel, even when the task is outside their job description. We thrive on cool, exciting work and if you're still reading this, we could be looking for you.
We are seeking a motivated PR specialist to focus on fashion, lifestyle, and consumer clients. Individual needs to be flexible, hard-working and motivated to achieve. Looking for good multi-tasker, takes initiative, someone well organized, good writing skills and a persistent drive for success.
KEY RESPONSIBILITIES BUT NOT LIMITED TO:
-Identify, develop & pitch stories that drive coverage.
-Identify, build & grow relationships with media/influencers.
-Drive strategic recommendations for ongoing outreach and relationship development.
-Secure event sponsorship opportunities.
-Event + red carpet management.
-Research, understand, and experiment with new and alternative ways to leverage social media to achieve overall marketing objectives and goals.
-Account management: serve a contact with clients; proactively engage on issues.
-Manage and execute projects.
-Use creativity to help develop results-driven marketing and public relations programs that fit into the client's overall objectives.
-Develop & execute integrated communication plans.
-Identify & create relationships that are mutually beneficial for the agency & clients.
-Social media management.
-Light administrative tasks.
-1-3 years of experience in public relations.
-Able to handle a fast-paced environment and take direction well.
-Experience in fashion, lifestyle and/or entertainment PR strongly preferred; has established influential media relationships & proactively placed stories.
-Experience with social media management.
-Experience in developing media strategies, identifying story angles, writing releases and press materials and securing top tier coverage for clients.
-Experience with influencer marketing and celebrity seeding.
-Ability to manage a project, meet deadlines, and handle multiple tasks at the same time.
-Excellent written, verbal, and interpersonal communications skills are a must.
-Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage.
-Self-starter, able to work independently as well as in teams.
-Proficient in Microsoft Office, Google suite, Dropbox and Cision.
*candidates must live in Los Angeles.
Job Code: Los Angeles
Please email ALL of the following with ''PR Specialist: First/Last Name'' in the subject line, otherwise your application will not be considered:
-a short cover letter telling us about yourself and why you are a great fit for the job!
-link to your instagram
optional: writing/work samples Via email:
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