Director, Direct-To-Consumer Marketing
Sony Music
New York, NYThis was removed by the employer on 2/6/2018 8:49:00 AM PST
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Full Time Job
Director, Direct-to-Consumer Marketing is responsible for establishing, leading and optimizing all Direct-to-Consumer (D2C) activities for Legacy Recordings, serving as a hub between all Legacy departments to ensure cohesive strategy and execution.
Responsibilities
• Lead the evolution of Legacy’s D2C business from product ideation to set-up, marketing execution and post-analysis
• Work seamlessly with sales team in optimizing all 3rd party D2C partner relationships
• Partner with A&R staff and project managers on the creation of a D2C release schedule & identification of marketing opportunities/D2C drivers
• Oversee existing storefronts to ensure appropriate branding, product-mix and pricing
• Collaborate closely with digital team to ensure we are maximizing CRM and D2C opportunities
• Establish workflows around data points to and from Legacy’s owned marketing platforms and available 3rd party data points
• Create appropriate bundling opportunities around tickets, merch and recorded music products
• Lead an ongoing strategic analysis of competitive landscape
• Ensure partner compliance across all business-critical areas around chart reporting, privacy and data flow
• Work closely with marketing and CRM teams on development of Legacy loyalty programs around artists, genres and formats (i.e., vinyl and high res)
Qualifications
• 5 years of direct response and e-commerce experience in an integrated, multi-channel marketing environment
• History of profitable channel management and driving business growth
• Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify new opportunities and optimize current campaigns
• Deep background in consumer marketing via online media sources including paid search, SEO/SEM, affiliate marketing, CRM and social media.
• Demonstrated experience in consumer segmentation strategy
• Track record of analyzing and growing new consumer acquisition programs
• Must have experience with a company that has multiple lines of business and product categories
• Well-organized, work effectively under deadlines, ability to multitask and handle high profile clients, upper management and fast paced work environment
• Creative self-starter with strong writing skills, aesthetic sensibilities and ability to productize social/cultural/entertainment trends
• Strong interpersonal and communication skills (both written and verbal)
• Passionate music fan with broad knowledge of music across multiple genres
• Management of membership, loyalty, subscription or continuity programs a plus
• Experience with digital, mobile, and apps a plus
• Bachelor’s degree preferred