Associate Director, Streaming Marketing
Sony Music
New York, NYThis was removed by the employer on 11/28/2017 12:49:00 PM PST
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Full Time Job
The Associate Director, Streaming Marketing will be responsible for building marketing strategies both on and off platform to promote streaming consumption for Sony Music’s catalog.
Responsibilities
• Working closely with our digital marketing team, develop off-platform digital strategies promoting streaming consumption, with an emphasis on recent catalog (2000-2015)
• Collaborate with Sony frontline labels on catalog streaming plans leading up to new releases and between album campaigns
• Manage artist presences at streaming accounts, testing and updating best practices to maximize consumption, artist integrity and fan engagement
• Identify and exploit real-time cultural moments involving Legacy content, maximizing consumption around syncs, memes and viral media
• Manage reporting and analytics resources to measure effectiveness of campaigns and make informed recommendations
• Communicate with global counterparts on current campaigns and export and import effective campaign practices
• Oversee generation of creative elements for campaigns, working with internal creative teams and external agencies
Qualifications
• At least five years of relevant and progressive experience in the music industry – preferably in digital sales and/or digital marketing
• Expertise and significant prior experience in music streaming, including broad understanding of account base and streaming best practices
• Strong understanding of social media networks, their features and best practices, both on desktop and mobile environments
• Collaborative nature with experience in managing a wide spectrum of personalities across labels, managers and artists
• Intuitive understanding of streaming reporting tools and the ability to develop reporting based on consumption metrics
• Strong working knowledge of the music industry, and a passionate commitment to music and artists
• Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus while working under stressful and demanding timelines
• Must be curious and adaptable and accepting of abrupt change and unforeseen challenges