Lead Digital Account Specialist
Scripps Networks Interactive
New York, NYThis was removed by the employer on 11/20/2017 7:23:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Sales Category
Browse the TV Network Category
Search for Lead Digital Account Specialist jobs in New York-NY
Search all Lead Digital Account Specialist postings
Full Time Job
The Lead Digital Account & Training Specialist is responsible for planning and campaign management of client campaigns for Scripps Networks digital properties. The Lead, Digital Account Specialist will identify which media platforms/products would best advertise a client's brand or product, build media plans given pricing and inventory direction, gather creative assets from advertisers, update ad sales, client and ad agency of campaign's progress, and monitor delivery of campaigns. Will develop and facilitate experiential training for new Account Specialists and provide overflow support to Account Executives and Account Specialists. Will perform overflow tasks including but not limited to trafficking tags, pulling reports, preparing pre/post sale recaps for Scripps Digital Ad Sales team and client direct. Assist Planning Manager(s) map out process workflows and new tools to enhance productivity and overall client experience.
Job Description:
Duties and Responsibilities:
• Develop sales presentations and digital media plans. Requires proficiency in Excel (pivot tables, complex merging of cells, etc.), PowerPoint, Salesforce, Media Mind, and DART
• Interface with other sales offices, digital ad sales marketing, ad traffic and other relevant internal departments.
• Fulfill requests for proposals and any revisions, proactively follow up
• Ensure each account/campaign setup is complete prior to campaign launch (i.e. liability forms in place, creative specs sent, reporting schedules set, data sourced, etc.)
• Secure creative by deadline and manage digital production for all campaigns
• Serve as team liaison for current Digital Account Specialists regarding…….
• Will develop and facilitate experiential training for new Account Specialists (i.e. 1 on 1 instructional, workflow implementation, present case studies, etc.
• Perform overflow tasks and coverage for other Digital Account Specialists based on the business needs (i.e. Coverage, position vacancy, peak sales cycles, etc
• Partner with Planning Manager(s) to map out process workflows and research new tools aimed at enhancing team productivity, reporting and the overall client experience.
• Manage campaigns via weekly performance reporting, execute necessary optimizations, and create campaign recaps
• Working with the client and the account team to understand the client's business objectives and advertising strategy
• Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns
• Making decisions on the best form of media for specific clients and campaigns
• Identifying target audiences and analyzing their characteristics, behavior and media habits and building plans that align with client needs
• Presenting proposals, including cost schedules, to clients
• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations
• Evaluating the effectiveness of campaigns in order to inform future campaigns
Knowledge, Skills and Abilities:
• Bachelor degree in a numerical discipline or equivalent years of analytical experience
• Must have a minimum of one (1) year of Digital Account Specialist experience working at SNI.
• Strong analytical, communication and time management skills
• Ability to understand and interpret trends and react with strategic/tactical changes
• Good technical skills and knowledge of MS office, specifically Excel
• Strong communicator with ability to adjust / adapt to situations to maximize results
• Knowledge of industry technologies (Ad serving, Operative, Salesforce)
• Ability to work face-to-face and electronically (e.g. telephone, e-mail, IM, social media)
• Ability to work under tight deadlines in a dynamic environment
• Ability to lead and work with a diverse team
Physical Requirements and Work Environment
• ability to travel up to 25% to support various SNI Digital Ad Sales locations across the US.
Education
al and Experience Requirements
Bachelor degree in a numerical discipline or equivalent years of analytical experience
Disclaimer: The above information on this description has been designed to indicate the general nature and the level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Scripps Networks reserves the right to amend this description at any time without notice. This description in no way implies an employment contract.