Digital Marketing & Publicity
SOB'sNew York, NY
Full Time Job
Digital Marketing & Publicity for a Live Music Venue / Restaurant in SOHO
Company Description: S.O.B.'s is a world music nightclub that specializes in live entertainment. For over 20 years, we have been the strongest venue embracing the very essence of rhythm and groove. S.O.B.'s is open 6 days a week and features musical performances by artists of all genres.
*2 Year Experience Minimum Necessary
*Marketing Strategy: Work with Event Producers to create a strong marketing campaign that engages fans, raising visibility and driving event attendance.
*PR Outreach & Guidance: Work with production and interns. Liaison between artist (label, booking agent) and venue. Act as the coordinator to create a strong PR campaign that compliments the other marketing and sales activities.
*Label/Artist Relations: This role is generally the first point of contact after a deal has been signed so that marketing plan development and marketing strategy can begin immediately to maximize timelines.
• Digital Marketing Strategy: Work with digital department (ie. art department) to ensure that our art work is consistently creative, innovative and enhances campaigns to engage fans utilizing pre-existing social platforms and new technologies.
• Community Relations: understand, be immersed and have thorough knowledge of all music (including urban and latin music) sectors with experience of promoter circuit, charts, digital and social media platforms, and grassroots/street marketing
• Data Driven Analytics: know how to query and speak to specific data points that are meaningful to account relations and artist/manager expectations
*Organized, detail oriented, good communications skills, and have strong writing abilities, be a self-starter who is dependable, conscientious and well versed
*Strong Handle on Social Media
*Background in Entertainment & Music Marketing required
*Must be able to work both independently and with a team.
Determined by Experience
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