Social Media Manager, Netflix Originals
Netflix
London, UKThis was removed by the employer on 3/19/2018 9:11:00 AM PST
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Full Time Job
The Crown and Black Mirror are just two of the many series, films, docs and comedies streaming on Netflix that are produced in the UK. As our UK slate continues to grow, we're looking for a Social Media Manager to run the social media campaigns on behalf of these Netflix originals titles originating from the UK.
At Netflix, we use social media to build entertainment brands. We take a long-term view and invest in social fandom, versus constantly telling people what and when to watch. We build global fan communities because we believe that a Stranger Things fan in Argentina has more in common with a Stranger Things fan in Germany than the House of Cards viewer next door. Our approach is to make news headlines and drive word of mouth around our titles through innovative campaigns and quick response all year long, versus pushing out a constant content calendar.
The successful candidate will run title campaigns from start to finish, beginning with project announcement, moving through the production process, to launch and beyond, keeping our brands vibrant all year long. As a global company operating in over 190 countries, this role requires a lot of international collaboration as you partner closely with our regional social teams to find locally relevant ways to get the world talking about what's on Netflix.
The social manager role at Netflix is a blend of strategy and creative. The successful candidate will display the curiosity to learn the Netflix business, analyse high volumes of information quickly, and use these insights to drive the creative strategy around a title.
We're looking for someone with:
• A passion for social media and good judgment about what captures people's attention and gets people talking
• As we often measure ourselves on our ability to drive positive news coverage, experience in PR or editorial disciplines and skill in understanding what drives a news story is helpful
• A creative disposition. This is first and foremost a creative job. The manager works directly with agencies, and is responsible for the creative output on a given social campaign
• Experience working with the social networks to identify opportunities for innovation
• A collaborative nature. In a discipline that sits at the nexus of marketing and PR, the manager will work closely with cross functional partners on their slate of titles
• Confidence working with talent and filmmakers. Our managers educate talent on our social strategy and build relationships with show staff to bring ideas to life
• Proficiency in measurement, analytics and insights which they can use to help define their campaigns as well as measure their impact
• A minimum 7 years experience working in social media marketing or related disciplines
• A little bit of je ne sais quoi. Our team is diverse. With a mix of backgrounds including journalism, video production, digital marketing, PR, brand, entertainment, social news, and agency experience, we're always looking for people that add to the broader team's skill set
Our culture attracts daredevils who exhibit good judgment, innovation, selflessness, courage, impact, candid communication, passion, and curiosity. Read the culture deck. If it resonates for you, maybe you're the right person to join the Netflix team.