Marketing / Social Media Coordinator
Los Angeles Sparks
Los Angeles, CAThis was removed by the employer on 12/15/2017 10:16:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the Social Media Category
Browse the Sports Category
Search for Marketing / Social Media Coordinator jobs in Los Angeles-CA
Search all Marketing / Social Media Coordinator postings
Full Time Job
Marketing/Social Media Coordinator:
Key Areas of Responsibility
• Execute day-to-day social media initiatives; including posting content and developing strategies to improve user engagement and drive action across all major channels – Facebook, Twitter, Instagram, Snapchat, Google , etc.
• Create and maintain a social media calendar for short-term viral initiatives and long-term brand campaigns.
• Drive revenue via social media platforms (ticket sales, merchandise sales and sponsorship)
• Create graphics, images and short videos for social media posts.
• Work with multiple departments to support the brand and varied timely initiatives on social media.
• Initiate and coordinate the implementation of all advertising and promotional campaigns as it pertains to driving ticket revenue.
• Compile and analyze previous seasons' single game promotions, sales efforts and develop strategies for new promotions and more effective ways to market and reach targeted audiences.
• Manage and maintain the monitoring and analytics systems to track social media engagement and results, and create social media reports for Management.
• Create and monitor effective benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns in an effort to maximize results.
• Utilize league and team generated research to enhance marketing efficiencies.
• Ensure all departments are aware of promotions and marketing campaigns.
• With public relations department, devise ways to increase player branding in the market and lead the team effort around social media and viral marketing opportunities.
• Attend and coordinate all internal arena events as well as all external events as per each individual campaign and initiative.
• Assist with the implementation of community initiatives and team functions that may include planning, logistics and communication with internal departments as needed.
• Coordinate and obtain all WNBA guidelines and approvals for team branding and marketing programs.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Intermediate skills/knowledge of video production and editing.
Qualifications:
• Bachelor's Degree (B.A.) from a four-year college or university.
• Twelve months to two years related experience and/or training; or equivalent combination of education and experience.
• Must have a solid understanding of social media including experience using all current relevant platforms in the industry.
• Must also have strong copy-writing, editing skills, and web usability knowledge is preferred.
• Must be able to work flexible hours including weekends, evenings, and game nights as assigned.
• Must be detail-oriented.
• Results oriented with ability to work independently as well as in a team environment.
• Strong interpersonal, verbal and written communication skills with the ability to effectively interact with team members.
Job Questions:
• How did you hear about this job?