Email Marketing Manager
LA Clippers
Los Angeles, CAThis was removed by the employer on 12/5/2017 4:06:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the Sports Category
Search for Email Marketing Manager jobs in Los Angeles-CA
Search all Email Marketing Manager postings
Full Time Job
POSITION SUMMARY
The LA Clippers are looking for a dynamic Email Marketing Manager to join our Digital team. The Email Marketing Manager will develop a comprehensive e-mail strategy and own end-to-end campaign management of marketing programs from pre-production to development, execution and reporting. This includes ownership of the setup, maintenance and oversight of new, reoccurring and triggered campaigns. The role will work with cross-functional business partners to grow the Clippers fan base, boost fan engagement and increase lifetime value.
Can you answer YES to these questions?
• Do you have ideas how to make Clippers marketing emails required reading?
• Do you want to have a voice in transforming the Clippers’ digital content organization into a premium, revenue-driving business?
• Do you want to have an immediate impact increasing LA Clippers fans’ appetite for digital content?
• Do you have a real-time pulse of best practices for email marketing?
• Do you enjoy using meaningful data to inform strategy and planning?
• Do you have a natural inclination to push the envelope and test new marketing ideas that drive growth?
• Do you enjoy working with cross-functional partners to find solutions that deliver aggressive business goals?
This position requires most of the “typical” email marketing duties but the job is anything but typical. There will be a high degree of cross-functional interdependency, strategic collaboration and creative problem solving to positively impact brand- and revenue-related LA Clippers business areas.
PRINCIPAL DUTIES AND RESPONSIBILITIES
• Develop and execute email campaigns that drive revenue growth across our brand through retention, cross-sell and up-sell.
• Utilize segmentation and personalization tactics to drive fan-centric email engagement campaigns.
• Drive email list growth strategies and execution across multiple channels, serving as email acquisition authority across the organization.
• Prioritize emails based on revenue potential and overall corporate strategy.
• Work with cross-functional teams across Ticketing, Partnerships, Digital and Marketing to keep key stakeholders informed and tracking toward individual handoff dates to ensure that campaign deadlines are met.
• Proof and QA all email campaigns to ensure flawless execution.
• Design and execute tests that support key hypotheses and deliver actionable learnings that contribute to business growth.
• Oversee effective customer segmentation and persuasive creative and offers driven by customer insight and email best practices.
• Manage creation, scheduling and deployment of all email campaigns including external vendor relationships related to CRM, consumer marketing and database management. Manage data hygiene for consumer databases (KORE, Microsoft Dynamics, Umbel).)
• Analyze data from email marketing programs to develop internal best practices.
• Deliver strong focus on user experience and customer purchase flows.
• Manage our email marketing calendar and process workflow – including QA, segmentation, sending and analysis for all marketing campaigns and automated triggered events.
• Design and execute A/B tests to improve campaign performance and optimization for key traffic and revenue drivers - including open rate, CTR, conversion and revenue.
• Collaborate cross-functionally to ensure data collection & fan engagement are included in all programs across LA Clippers enterprise
• Conduct frequent analysis of competitor programs, best practices and emerging trends that inform our marketing strategies related to fan segmentation, top fans, reduction of unsubscribes and reactivating dormant fans.
CHARACTERISTICS / QUALIFICATIONS
• 3 years of Email Marketing experience
• Expert knowledge of email best practices including targeted lists, subject lines, messaging, journey building, personalization and deliverability.
• Experience with CRM / DMP’s required.
• Experience building business requirements for list segmentation, work flows and triggered events within an ESP.
• Understanding of A/B and multivariate testing methodologies – especially in an ecommerce environment
• Strong analytic skills, including experience with quantitative test design, customer segmentation, tracking results and interpreting key learnings
• Ability to pull key insights from performance data and build campaign strategy recommendations based on that data.
• Experience with web analytics (Google Analytics, Omniture or similar).
• Experience with ESPs; Mail Chimp, Constant Contact, Fan Interactive and Bronto a plus.
• Understanding of effective user experience strategies
• Understanding of necessary HTML, Flash and CSS.
• Superior organization, project management skills and hyper-meticulous attention to detail.
• Excellent problem-solving skills; self-starter with excellent teamwork and communication skills, both written and verbal.
• Work well in fast paced, team-oriented environment
EQUAL OPPORTUNITY STATEMENT
The LA Clippers are an equal opportunity employer. It is the Clipper’s desire and intent that all employees enjoy a professional business working environment that is free from discrimination and harassment.