Manager - Marketing Strategy
Disney ABC Television Group
Burbank, CAThis was removed by the employer on 8/3/2018 1:53:00 PM PST
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Full Time Job
Job Summary:
Do you have a passion for ABC programming? Do you have an interest in creating innovative campaigns in the entertainment marketing space? Here's your chance to work with one of the best marketing teams in the entertainment business. ABC Studios Marketing is seeking a Manager, Marketing Strategy and Development. This position will help drive and execute the marketing strategy for ABC shows with a focus on daytime, late-night, and special projects.
Responsibilities:
• Assist Vice President in role as manager for ABC Studios Marketing
• Identify and communicate to key stake holders marketing opportunities
• Coordinate and manage the production of strategic briefs for all ABC Studio shows
• Continually update strategic marketing documents with current key art, tag lines and creative messaging for shows.
• Coordination acquisition and distribution of marketing assets to key partners, internal and external.
• Manage external studio and network marketing relationships
• Socialize network/partner marketing plans to key Studio executives, strategizing ways to share and leverage assets and tactics
• Provide support on home entertainment, SVOD, and EST relationships
• Provide support for integration and communication with international partners
• Initiate synergy requests for non-ABC network series
• Manage ABCS and social websites.
• Anticipate long-term departmental needs and be a constant and consistent contributor to overall team.
Basic Qualifications:
• A minimum of 5 years experience in marketing strategy and/or creative
• Experience creating and managing the creative collateral for strategic marketing campaigns
• Advanced experience and understanding of digital, e-commerce, social media platforms
• Demonstrated ability to communicate effectively, both written and verbal
• Demonstrated ability to manage multiple projects simultaneously
• Demonstrated expertise with Word, Excel, PowerPoint, Keynote
Preferred Qualifications:
• A minimum of 5 years experience in marketing strategy and/or creative
• Experience leading or partnering with digital marketing to effectively drive integrated campaign across multiple platforms
• Agency experience
• Experience in TV marketing, sponsorships and/or promotions preferred
Required Education
• Bachelors degree or equivalent work experience
About Disney ABC Television Group:
Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with American Broadcasting Companies, Inc., which is part of a business segment we call Disney ABC Television Group.
American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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