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Radio Digital Marketing Strategist
Cumulus Media
Washington, DC
Uh oh, this posting was removed on 1/15/2018 9:06:00 AM PST
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General Responsibilities
• Create strong integrated digital and radio media solutions with supporting validation
• Analyze campaigns to optimize future solutions to maximize client's ROI
• Work with cross-functional Cumulus teams (Marketing, Creative Services, Paid Search, Display, Analytics, etc.) to manage processes
• Research, amass, and analyze competitive data
• Monitor campaign performance across all digital solutions.
• Possess knowledge of banner sales and design, Targeted Email, mobile platforms, social media, SEM, SEO and website fundamentals.
• Gather, analyze and provide reporting results on all digital campaigns for customers and account executives.
• Support creative process across all digital platforms.
• Renew all campaigns for Account Executives.
• Be confident to convey campaign status and optimizations to clients
• Work collaboratively with the Sales and Programming departments to ensure that any digital campaign has been executed to the client's expectations
• Designing graphics for web, social media, print, sales initiatives
Qualifications/ Requirements
• BA or BS degree - Marketing, Information Systems, Web Design, or Business is preferred
• Full understanding of digital marketing
• Ability and will to learn new digital industry trends as they relate to customer goals
• Motivation to educate others about the digital industry in a way that promotes a collaborative atmosphere
• Patience (This is a significant skill in teaching clients about digital, as well as Account Executives that are new to digital.)
• Flexibility in day to day tasks and ability to stay calm under pressure
• Willingness to create professional reports and presentations
• Strong web background, with content management system experience a plus
• Attention to detail is a must
• Excellent time/project management skills; Ability to multi-task in a very fast-paced environment
• Excellent communication skills across all teams to get things done efficiently and correctly
• Solid understanding of marketing campaign metrics
• Proficiency in Adobe Photoshop, as well as Final Cut Pro and/or Adobe Premiere
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Browse the Radio Category
Search for Radio Digital Marketing Strategist jobs in Washington-DC
General Responsibilities
• Create strong integrated digital and radio media solutions with supporting validation
• Analyze campaigns to optimize future solutions to maximize client's ROI
• Work with cross-functional Cumulus teams (Marketing, Creative Services, Paid Search, Display, Analytics, etc.) to manage processes
• Research, amass, and analyze competitive data
• Monitor campaign performance across all digital solutions.
• Possess knowledge of banner sales and design, Targeted Email, mobile platforms, social media, SEM, SEO and website fundamentals.
• Gather, analyze and provide reporting results on all digital campaigns for customers and account executives.
• Support creative process across all digital platforms.
• Renew all campaigns for Account Executives.
• Be confident to convey campaign status and optimizations to clients
• Work collaboratively with the Sales and Programming departments to ensure that any digital campaign has been executed to the client's expectations
• Designing graphics for web, social media, print, sales initiatives
Qualifications/ Requirements
• BA or BS degree - Marketing, Information Systems, Web Design, or Business is preferred
• Full understanding of digital marketing
• Ability and will to learn new digital industry trends as they relate to customer goals
• Motivation to educate others about the digital industry in a way that promotes a collaborative atmosphere
• Patience (This is a significant skill in teaching clients about digital, as well as Account Executives that are new to digital.)
• Flexibility in day to day tasks and ability to stay calm under pressure
• Willingness to create professional reports and presentations
• Strong web background, with content management system experience a plus
• Attention to detail is a must
• Excellent time/project management skills; Ability to multi-task in a very fast-paced environment
• Excellent communication skills across all teams to get things done efficiently and correctly
• Solid understanding of marketing campaign metrics
• Proficiency in Adobe Photoshop, as well as Final Cut Pro and/or Adobe Premiere
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