Director Of Audience Growth, CNBC Events
CNBC
Englewood Cliffs, NJThis was removed by the employer on 12/19/2017 8:40:00 AM PST
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Full Time Job
Responsibilities As a Director of Audience Growth, you will shape and execute the CNBC Events audience acquisition strategy for the global leader in business news and money-themed content. You will implement the tools, technologies and tactics that are most successful in identifying, communicating with and ultimately delivering C-Suite audiences to CNBC's events, ensuring an impressive audience of senior executives and thought leaders at each event. You will use data-driven approaches to optimize the mix of outreach to best leverage CNBC's brand and platforms to drive event awareness and audience attendance.
Responsibilities
could include, but are not limited to:
• Deliver required C-Suite and thought leader audiences to ensure event success and sponsor satisfaction
• Define ticket sales and audience acquisition strategies for CNBC Events
• Identify and implement technology and analytics vendors and processes to most efficiently and effectively drive event attendance
• Construct potential attendee databases based on the ethos and target audience for each CNBC Event
• Execute cross-platform outreach, including phone, email, digital, TV and social, measuring and optimizing outreach mix based on performance
• Work cross-functionally with the broader Events team to ensure timelines reflect best practices to maximize audience acquisition
• Create post-event surveys to measure attendee satisfaction and report key takeaways to broader Events team
• Provide thought leadership in developing audience growth strategy opportunities for CNBC Events based on expertise and understanding of industry landscape, trends and competitors
• As a voice of the attendee, drive innovation around how we produce, market and execute events to address changes in content consumption and monetization Qualifications/Requirements • Minimum of 5 years in booking, audience acquisition, ideally in media or events
• Must be willing to work in Englewood Cliffs, NJ-perks include free shuttle, free gym, dry cleaning/shoe shine services, full-service cafeteria, food trucks, and more! Desired Characteristics • Motivated self-starter with strong time management skills, ability to think strategically, perform in a fast-paced environment and manage multiple projects
• Senior-level presence and poise and comfort engaging with executives
• Experience operating within cross-functional teams
• Data-driven mentality with superior strategic, analytical, organizational and leadership skills
• Excellent communication skills; ability to concisely communicate value propositions to senior executives
• Prior experience with booking or audience development
• A demonstrated track record of success in forging and developing excellent relationship with key clients and stakeholders.
• Intellectual curiosity about and passion for media/entertainment and live events