Manager, Audience Analytics
BET
New York, NYThis was removed by the employer on 4/2/2018 7:33:00 PM PST
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Full Time Job
The Manager reports to the Vice President of BETN Audience Analytics. The ideal candidate possesses forward-thinking analytical skills with a background analyzing on-air, digital and convergent research quantitatively and qualitatively.
Responsibilities
Include:
• Assist in Developing innovative and insightful initiatives that competitively position and distinguish BETN on-air and digital brands in the marketplace
• Serve as one of our key experts on the BETN on-air and digital brands, their African American target audience, consumer insights, behavior and content consumption across all screens to clients: Sales, Programming, Marketing, Pricing & Inventory, Research, co-workers and agencies
• Work with Research Management to establish best standards and practices for multiplatform research analysis and reporting
• Work closely with Sales Management on presentations and strategies
• Stay informed of industry news, emerging resources, measures and be the go-to source/resource for Ad Sales
• Establish strong relationships with Ad Sales and Research co-workers
• Participate in meetings, offering insights and share best practices as well as individual day-to-day happenings
• Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
• Strive to make meaningful contributions both oral and written
• Team with Ad Sales executives in presenting research related studies and findings
Basic Qualifications
• Qualification/Skills: 6 years in TV/Cable media research
Additional Qualifications
• Proficiency in Nielsen based applications (MultiTrak, N-Power, Nielsen/MRI fusion, TechEdge, Market Breaks, Lake 5) and digital/VOD/social systems and measurement (comScore, Omniture, Adobe, @Plan, Rentrak, Nielsen Social, Sharablee)
• Expertise using consumer based studies: MRI, YouGov, Mintel etc.
• Advanced Microsoft Office skills: PowerPoint, Excel, Word
• Extensive background in creating custom presentations using a variety of resources
• A comfortable and experienced public speaker and presenter
• Works well both independently and within a large group dynamic