Sr. Marketing Manager
Wondery
Culver City, CAThis was removed by the employer on 4/18/2024 7:32:00 PM PST
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Full Time Job
Sr. Marketing Manager, Wondery
Wondery is hiring a Sr. Marketing Manager, someone who is an enthusiastic and motivated marketer to spearhead podcast marketing campaigns. The right candidate is a heavy podcast listener with an eclectic background, diverse marketing experience, and passion for content marketing. This position will work with internal content producers and several high-profile podcast hosts, producers, and creators. Demonstrated proficiency in stakeholder management and crafting effective marketing strategies is essential. This is a creative role but also requires a strong degree of analytical proficiency. While direct podcast marketing experience is advantageous, a deep passion for podcasts is imperative.
Key job responsibilities
- Utilize insights and data to develop and execute strategies that build upon the success of existing ongoing shows, and launch new ones.
- Interface, manage, and build relationships with external production companies, producers and content creators.
- Craft the value proposition and audience segmentation for each show, and make recommendations for adjustments, investments and new initiatives to support the shows.
- Oversee the flawless execution of 360 consumer campaigns.
- Represent Wondery and its shows to internal and external stakeholders.
- Manage show marketing budgets and track KPIs.
- Compile comprehensive pre-launch and post-campaign analysis and reports.
- Develop briefs for marketing resources – Creative, Social, PR, Media and Analytics.
- Keep abreast of podcast industry news, and emerging trends in content marketing.
- Lead development of creative materials. Including: Copy, key art, Audio ads, video trailers, etc.
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows SmartLess, Morbid, and How I Built This. Wondery was behind eight of the ''Top 25 New Shows of 2022'' (according to Podtrac) and is the #2 podcast network in the US (according to Podtrac and Triton) including Twin Flames, Fed Up and Will be Wild. Over 50 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV . Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery . With Wondery , fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA | New York, NY, USA
Qualifications
- 6 years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience with test and learn, marketing optimization, and experimentation
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)