Consumer Insights, Analyst
Sony Pictures
Culver City, CAThis was removed by the employer on 2/25/2018 11:50:00 PM PST
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Full Time Job
Consumer Insights, Analyst
The Analyst, Consumer Insights is responsible for assisting with and coordinating research that supports a broad array of business areas, including marketing, shopper marketing, commercial, strategy and data analytics. Responsible for supporting the larger consumer insights team as data analytics support, but also various elements of research projects such as questionnaire development, survey programming, deployment, analyses/syntheses and presentation development. Employ both qualitative and quantitative methods in research. Utilize syndicated, primary and business data in analyses. Emphasize turning consumer insights into actionable recommendations. Assist with the presenting and socializing findings throughout the organization to ensure visibility and integration among various stakeholders.
Core Responsibilities:
• Coordinate day-to-day activities for consumer insights projects including title research support
• Work with Insights managers and marketing stakeholders to understand research objectives and assist with numerous deliverables
• Participate in and conduct qualitative research
• Program and monitor surveys within the SPHE consumer panel
• Clean, manipulate and organize large data sets in preparation for reports
• Process Insights team's invoices for payment and ensure timely payments to vendors
• Manage vendor meetings as needed
Requirements:
• A Bachelor's Degree and 1-2 years of relevant experience
• Strong presentation and communication skills and able to meet specific deadlines while balancing multiple projects at once
• Excellent project management skills, with great attention to detail
• Strong analytical skills
Character/Abilities requirement
• Ability to work independently and ''own'' projects
• Naturally curious and always asks ''why?''
• A self-starter, not afraid to roll up his/her sleeves and dive into something completely new and unfamiliar
• Excited about consumers, research and driving business forward
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
USA - Culver City - Akio Morita Building