Director of Audience Development

This is a Full Time Job

Revision3, the leading online television network, is hiring an Audience Development Manager to lead its efforts in growing viewership to the company's 20 entertaining and informative episodic shows. This position will be responsible for maintaining and growing relationships with the company's extensive distribution platform, developing and implementing paid and organic search campaigns, and building successful viewership campaigns on video sharing sites.

The candidate needs to be a digital media pro with proven ability to grow visits, depth and repeat frequency viewership by optimizing and leveraging traditional search engines and social media sites. This position will lead and implement a digital media strategy that includes social media, YouTube, Google, along with over the top and traditional television destinations. In addition the ideal candidate needs to be able to think conceptually and strategically, but also be willing to roll up their sleeves and execute themselves. Responsibilities:

• Develop and execute a content distribution strategy to increase awareness of Revision3, and to drive viewers and traffic to our site and to our partners
• Manage Relationships with Current Distribution Partners
• Design, Develop and Implement SEO, SEM, YouTube and other Optimization models
• Update and tweak content on partner sites daily
• Identify, Negotiate and implement New Distribution Partnerships
• Develop and Maintain Social Networking and Audience Relationships
• Build out and Expand Revision3 Street Team
• Manage Reporting for Distribution Partners
• Create and execute a solid blogger and webmaster outreach program in order to drive traffic and viewers to Revision3 and to our partners
• Develop and execute link exchange and cross-promotion programs with other sites and shows
• Use the web analytic tools to analyze and report on the results of these efforts
• Act as the internal champion for our partners
Implement and Execute paid arbitrage model to drive views across sites
• Build out horizontal and vertical distribution network

Skills:

• Five to Seven years experience in digital media, preferably in a client-side digital content business.
• 1-3 years experience in search engine marketing, with a concentration on organic and paid
• A superstar with demonstrated success in cost effectively increasing traffic to digital properties.
• Extremely knowledgeable and proven experience in the use of Social Media, Social Network and Blogs for the distribution of digital medial content.
• Strong leadership skills and the ability to balance creative thinking with strong attention to detail.
• Bachelor’s degree in Marketing, Business Administration or similar required, MBA preferred.