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Promotions Director/Digital Content Coordinator
iHeartMedia
Roanoke, VA
Uh oh, this posting was removed on 2/23/2015 9:06:00 AM PST
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Position Overview
The ideal individual will lead the Promotions Department by effectively and efficiently executing radio station promotions, contests and events to grow ratings and revenue. The Digital Content Director is responsible for the broad based strategy, audience growth and for maximizing integration of all digital platforms in order to promote and benefit the core business.
Required Skills
• Scheduling and execution of On the Streets Promotions for our cluster of 6 radio stations.
• Help coordinate some of Roanoke's biggest events every year including the logistics and planning of the event and onsite execution.
• Manage a fleet of radio station vehicles and all remote equipment while keeping them in working order.
• Provide creative influence to enhance the stations image and visibility within the community to attract listeners and clients.
• Act as liaison between the Programming and Sales Departments to develop overall station campaigns, themes and marketing approaches.
• Day to day management within the Promotions Department including policies and procedures.
• Implement grass roots marketing efforts at the local level.
• Supervise station contests and on-air implementation of promotional programs. Ensures FCC compliance with all on-air, online and on-site promotional contesting/events.
• Oversee on-air contesting, on-site client promotions, station events and website promotion.
• Create client proposals and promotional concepts congruent with station image and strategies. Manage and write promotional recaps at the conclusion of events and promotions to outline the stations support.
• Represent stations at events and meetings with public and clients, etc.
• Manage the cluster street team staff
• Oversees the Digital content including websites social and texting systems for the cluster, fully maximizing all digital platforms to the benefit of the core business.
• Works with Programming to identify ways for on-air to grow our digital audience and for our digital efforts to grow our ratings.
• Performs regular analysis of statistics from Omniture and Ando and recommends and implements ways to grow audience based on this data.
Required Experience
• Strong organization skills with ability to multi-task and manage multiple projects at one time.
• Strong oral and written communication skills.
• Proven understanding of digital marketing and utilization of social networking.
• Proficient in Microsoft Word, Excel, PowerPoint, Outlook, and web browsing.
• Strong attention to detail.
• Valid driver's license with a good driving record.
• Willingness to work flexible hours, including nights and weekends.
• Candidates must be able to lift and carry a minimum of 60 lbs and have the willingness and ability to learn how to operate promotional equipment.
• A minimum of 1-2 years' experience in promotions, marketing, radio or related industry.
• Supervisory skills are a plus.
• A high school diploma or equivalent, 2 to 4 years of college strongly preferred.
• Design and layout skills
• Basic understanding of HTML
• Proficient with Adobe Creative Suite
• Video and photography skills
• Video editing
iHeartMedia is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
Don't worry we have a lot of jobs on the site like this one;
Browse all jobs
Browse the Marketing Category
Browse the Radio Category
Search for Promotions Director/Digital Content Coordinator jobs in Roanoke-VA
Position Overview
The ideal individual will lead the Promotions Department by effectively and efficiently executing radio station promotions, contests and events to grow ratings and revenue. The Digital Content Director is responsible for the broad based strategy, audience growth and for maximizing integration of all digital platforms in order to promote and benefit the core business.
Required Skills
• Scheduling and execution of On the Streets Promotions for our cluster of 6 radio stations.
• Help coordinate some of Roanoke's biggest events every year including the logistics and planning of the event and onsite execution.
• Manage a fleet of radio station vehicles and all remote equipment while keeping them in working order.
• Provide creative influence to enhance the stations image and visibility within the community to attract listeners and clients.
• Act as liaison between the Programming and Sales Departments to develop overall station campaigns, themes and marketing approaches.
• Day to day management within the Promotions Department including policies and procedures.
• Implement grass roots marketing efforts at the local level.
• Supervise station contests and on-air implementation of promotional programs. Ensures FCC compliance with all on-air, online and on-site promotional contesting/events.
• Oversee on-air contesting, on-site client promotions, station events and website promotion.
• Create client proposals and promotional concepts congruent with station image and strategies. Manage and write promotional recaps at the conclusion of events and promotions to outline the stations support.
• Represent stations at events and meetings with public and clients, etc.
• Manage the cluster street team staff
• Oversees the Digital content including websites social and texting systems for the cluster, fully maximizing all digital platforms to the benefit of the core business.
• Works with Programming to identify ways for on-air to grow our digital audience and for our digital efforts to grow our ratings.
• Performs regular analysis of statistics from Omniture and Ando and recommends and implements ways to grow audience based on this data.
Required Experience
• Strong organization skills with ability to multi-task and manage multiple projects at one time.
• Strong oral and written communication skills.
• Proven understanding of digital marketing and utilization of social networking.
• Proficient in Microsoft Word, Excel, PowerPoint, Outlook, and web browsing.
• Strong attention to detail.
• Valid driver's license with a good driving record.
• Willingness to work flexible hours, including nights and weekends.
• Candidates must be able to lift and carry a minimum of 60 lbs and have the willingness and ability to learn how to operate promotional equipment.
• A minimum of 1-2 years' experience in promotions, marketing, radio or related industry.
• Supervisory skills are a plus.
• A high school diploma or equivalent, 2 to 4 years of college strongly preferred.
• Design and layout skills
• Basic understanding of HTML
• Proficient with Adobe Creative Suite
• Video and photography skills
• Video editing
iHeartMedia is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
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