Intern - Creative Brand Marketing Associate
Hearst Newspapers
New York, NYThis was removed by the employer on 3/31/2024 4:13:00 PM PST
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Part Time Unpaid Internship
Creative Brand Marketing Associate Intern (T.Howard)
King Features, a unit of Hearst, is a premier producer and distributor of the world's most iconic intellectual properties and a leader in classic character licensing and franchise development. King Features' portfolio includes world renowned pop culture brands such as Popeye, Olive Oyl, Cuphead, Flash Gordon, The Phantom, Rebel Girls, Moomin, Pucca, Prince Valiant and Mandrake the Magician.
Creative Brand Marketing Associate Key projects:
• Ideate, secure and if timing allows, execute a social media marketing campaign for Olive Oyl that successfully drives awareness of her new brand voice with little to no budget. Design and deliver all supporting campaign assets.
• Initiative must consider brand KPIs and success should be quantifiable (# of impressions, % increase in social followers or engagement, etc.).
• Lead monthly paid media campaigns to drive reach, impressions, and engagements for Olive Oyl's social accounts.
• Collaborate with the team's Brand Assurance Associate to identify upcoming product launches and utilize them to create unique social moments.
• Actively analyze and execute social trends for Olive Oyl's accounts, with a heavy focus on TikTok and Instagram.
Other Internship Responsibilities/Activities:
• Assist with the design and execution of social media campaigns
• Track social media engagement to identify high-performing ideas and campaigns for scalability
• Actively perform community management on social platforms
• Brainstorm and research ideas for original content
• Help create and edit short-form videos
• Participate in periodic branding brainstorm sessions with licensing, brand marketing and social media teams
• Assist with additional creative asset development needed to support other brand marketing projects''