Senior Promotions Lead
Amazon Studios
Culver City, CAFull Time Job
Amazon MGM Studios is seeking a highly skilled and experienced Senior Promotions Lead to spearhead our promotional partnerships for both movies and TV series. This pivotal role involves close collaboration with Studios Marketing, content creators, Amazon Ads, Prime Video Ads, and executive leadership to create and execute innovative product integration and promotional partnership campaigns that enhance viewer engagement and drive the success of our content.
Key job responsibilities
• Sales and Negotiation: Proactively identify and develop new business opportunities, negotiate terms, and close deals with external partners to secure promotional partnerships. Oversee the execution of these partnerships to make sure they meet the strategic and financial objectives of Amazon MGM Studios.
• Strategic Partnership Development: Identify, develop, and maintain strong relationships with external brands for co-promotion opportunities that align with our movies and TV series.
• Campaign Management: Lead the conceptualization, planning, and execution of comprehensive promotional campaigns.
• Cross-functional Collaboration: Work closely with the Amazon Ads & Prime Video Ads organizations, Studios marketing, business & legal affairs, filmmakers, talent, showrunners, and other relevant stakeholders to ensure a cohesive and integrated approach for all promotional activities.
• Brand Alignment: Ensure that all promotional partnerships and campaigns are in harmony with the brand values and objectives of Amazon MGM Studios, enhancing title visibility and audience engagement.
• International Market Integration: Strategize and implement promotional partnerships that cater to global audiences, ensuring campaigns are localized and relevant across different international markets where applicable. Work closely with regional teams to adapt and execute promotions that resonate with cultural nuances and market-specific trends.
• Performance Analysis: Monitor, analyze, and report on the performance of promotional campaigns, using data-driven insights to optimize future initiatives.
• Market Trends: Stay abreast of industry trends and competitor activities to ensure our promotional strategies remain innovative and impactful.
• Budget and Vendor management: Oversee budget allocation for promotional campaigns, ensuring optimal use of resources for maximum impact. Manage relationships with external vendors and partners, ensuring high-quality execution within budget and timelines.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA
Qualifications
- 8 years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience delivering innovative entertainment experiences (inclusive of live events) to large audiences
- Experience working cross-functionally and driving decision making among stakeholders with competing goals
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- Entertainment marketing experience in film and/or TV series
- Relevant experience identifying, pitching, and executing promotional partnerships with multiple categories of brands
Salary/Benefits
$119,300.00 - 223,400.00 per year