Marketing Automation Manager
Whalerock Industries
Santa Monica, CAThis was removed by the employer on 7/31/2015 4:46:00 PM PST
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Full Time Job
Whalerock Industries is seeking an experienced marketer focused on implementing and running marketing automation campaigns. This person will work across multiple teams and brands to optimize campaign performance and ROI.
Will…
• Serve as the point person for all marketing automation campaigns
• Team with digital marketing specialist, editorial and product teams in determining marketing automation strategies and campaigns
• Be in charge of daily maintenance on all automated campaigns
• Provide regular reporting on campaign performance and recommendations for campaign refinements and/or new campaigns
Is…
• Experienced in setting up and running marketing automation campaigns using a marketing automation solution (Silverpop experience preferred)
• Knowledgeable in email marketing, retention marketing techniques and A/B testing
• Innovative and willing to fail in order to succeed
Has…
• Minimum of 5 years experience in a marketing role with strategic focus
• Minimum of 2 years work experience creating and managing marketing campaigns using a marketing automation solution (e.g. Silverpop, Marketo, Eloqua, etc.), preferably with a B2C focus
• Knowledge of Google Analytics, social media, and content management systems
• Strong analytical skills and attention to detail
• Strong communication, interpersonal skills
• Experience in implementing a new marketing automation solution a huge plus
• Bachelor's degree in marketing, business or related field required, Master’s degree/MBA a plus
Success at Whalerock Industries requires that…
• You have a sense of humor.
• You love to win.
• You like getting your hands dirty.
• You solve problems.
• You are entrepreneurial, smart, and passionate.
• You know the acronyms but speak in plain English.
• If you don't know something, you say so. Then go figure it out quickly.
• You naturally go the extra mile.
• You thrive in a fast-paced work environment, readily adapting to continually changing priorities and aggressive project timeframes.
• You give credit to others where credit is due and take responsibility for misses when they rest with you.
• Did we mention you love to win?
Whalerock Industries is a Santa Monica based company with interests across the media and technology landscape. Whalerock’s digital brands include Wonderwall, Moviefone, Mandatory, Mom.me, Tested, PawNation, Purple Clover, and Cinefix, among others. Whalerock Industries has strategic alliances with MGM, Starcom MediaVest, P&G, Aol, AARP, Microsoft, YouTube and other major global institutions to bring world-class premium content and experiences to tens of millions of people every month across all devices and screens.