Senior Director, International Marketing
Warner Music Group
New York, NYThis was removed by the employer on 5/29/2015 11:43:00 AM PST
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Full Time Job
ATL - Atlantic Recording Corp
Department Description:
To commercially exploit Atlantic Records repertoire, via Marketing/Promotional planning and execution, throughout the world outside of the US (including Canada). It is our goal to establish our recording artists in each one of our international affiliate markets and support the development of their profile, local awareness and sales.
High Level Job Description:
Responsible for managing international marketing and promotional efforts for Atlantic Records and all affiliated sub-labels’ US repertoire. Communicate with International Warner Affiliates or divisions to understand their marketing needs, preparing strategic marketing plans and policies and coordinating with domestic departments in accomplishment of marketing endeavors.
Detailed Job Description/ Responsibilities:
• Maximize the opportunities of an artist signed in a 360 deal. Linking sales, touring, merchandising, fan club, endorsements, visual performances and D2F on a global level.
• Develop non-traditional and traditional marketing strategies with the U.S label for both artist and label brands whilst working within the confines of specialist labels. To guide the international affiliates in their efforts of implementing the global activities and to maximize the development of our repertoire.
• Communicate with international affiliates on a daily basis, working alongside to help coordinate their marketing and promotional campaigns.
• Provide the affiliate territories with all the tools and constant updated info they need to run their campaign, from online, press, and music.
• Liaise between affiliate label, artists and management.
• Guide artist and management through marketing plans and promotional schedules.
• To develop and oversee promotional and paid tour activities from flights, hotel, visa’s, interview and day-to-day issue’s that may arise.
• Create, and/or review, negotiate, and maintain tour budgets for both paid tours and promotional tours.
• Oversee, prepare and liaise on all digital tools, assets and branding for the artist to the affiliates.
• Initiate ideas of ways to maximize the online content made available for each artist, to be included in marketing campaigns to provide and aid longevity of the artists overall album campaign.
• Collate and activate localized artist messaging and updates on social media platforms, to support local needs of affiliates and grow the global profile of artist brand in online space.
• Collate info on the worldwide activity and sales performance/development of the artist
• Provide feedback and updates about worldwide campaigns to the domestic U.S label and management.
• Controlling, overseeing, and approving promotional and commercial product production process for all formats, projects and campaigns from initiation to retail delivery.
• Train, supervise, and provide ongoing developmental support for department assistants.
• Support department head with overall planning for WMG global priority acts.
• Support and advise department head in all areas including department financial organization and maintenance.
Required Competencies/Skills:
• Must have experience and knowledge of repertoire outside of the U.S.
• Knowledge of the specialized media in key territories outside the US.
• Good understanding of the growing digital era and global opportunities
• Experience in online marketing, working with street teams and breaking bands without the support of key over ground mediums.
• Knowledge of various music genres (urban, pop, rock, country, dance) and the ability to work with all of them, and adjust strategies accordingly.
• Key understanding of Artist Development in both how it applies both in the US and x-US.
• Previous and established experience working in marketing or promotion / record label.
• Ability to put together comprehensive marketing plans, promotional schedules and set timelines for each campaign in various regions/territories.
• Ability to build and maintain good ongoing relationships with all of our Warner Music affiliates, domestic Warner team, managers, artists, and partners.
Special Requirements/Preferences:
• Good negotiation skills
• Problem Solver
• Strong organization and communication skills
• Ability to multi-task
• Excellent time management
• Ability to thrive in a fast paced environment.
• Ability to adapt to a wide variety of environment and cultures
• Leadership, interpersonal and analytical skills
Education Required:
• Outlook / Word / Excel / Internet
• Previous record company experience
• A second language is a good addition
• A good working knowledge of the world outside of the U.S
Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result.