Senior Director, Interactive Marketing
Warner Music Group
Burbank, CAThis was removed by the employer on 11/19/2014 2:44:00 PM PST
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Full Time Job
Department Description:
The Interactive Marketing team at Warner Bros. Records spearheads all digital marketing initiatives for the label’s diverse roster including; Pop, Urban, Electronic and Rock. They are responsible for building out the digital, mobile and social components of an artist’s overall marketing plan – including but not limited to: digital promotions, artists website development and optimization, fan acquisition and engagement, creation/implementation of digital tools and products to increase fan engagement, paid media campaigns, etc… Additionally, the team is relied upon to be industry-leading innovators in the digital space, anticipating consumer treads and substantive technological advancements.
Detailed Job Description/ Responsibilities:
• Define, plan, and execute digital marketing campaigns for a roster of WBR artists.
• Lead the creation and utilization on all artist websites and social networks with updates, posts news, content, etc… Will also be involved in the development of artists websites, other digital and mobile protocols, including wireframing, user experience design and feature requisition.
• Contribute to the design and creation of artists digital assets, including photo and video content.
• Heavy research of artist communities and word-of-mouth analysis (reading and analyzing message boards, blogs, other artist sites, etc.).
• Quantify success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement and partnerships via various analytics tools.
• Manage relationship with top level artists, managers and other partners.
• Discover new sites and outlets to promote WBR artists and maintain relationships with key sites and partners.
• Filter results of analysis and present to the internal departments.
• Measure and analyze overall campaign performance and provide insights and key learnings to other departments.
• Track specific milestones, including email, social and advertising conversion rates, plays and views, number of fans acquired, campaign spend and ROI against project goals.
• Drive direct to consumer revenue from recorded music sales, merchandise, ticketing, advertising, and subscription.
• Create and manage database marketing campaigns to find new fans and optimize conversions.
• Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for Warner Bros. artists.
• Work with visual and art departments on digital content creation, optimization, and scheduling.
• Partner with internal departments (marketing, programing, production, press, research and program enterprises) to execute effective interactive strategies.
Required Competencies/Skills:
• Must have 5 years experience in digital marketing with focus on analytics and content.
• Strong analytical background and ability to create and update reports.
• Ability to lead cross-functional teams (strong project management, organization and communication skills)
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Special Requirements/Preferences:
• Ambitious individual sought who is self-starter requiring minimal direction.
• Excellent communication oral and written skills are a must. Candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week.
• Social strategy and paid media planning experience preferred.
• Must be proficient with using Excel, Powerpoint or Keynote and be comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like.
• Must thrive in a team environment, but be able to take initiative and work independently.
• Candidate must have strong computer knowledge of various music applications and excellent knowledge of the Internet.
• Candidate must be motivated, creative, innovative, organized, detail oriented and accustom to working under tight deadlines.
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Education Required/Preferred:
• Bachelor’s Degree is preferred.
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Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result.