Manager, CRM Campaign Services
Warner Music Group
New York, NYThis was removed by the employer on 3/30/2015 3:43:00 PM PST
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Full Time Job
WEC - WEA Corporation
Department
The CRM Campaign Services Team within the Global Consumer Sales & Marketing department provides strategic and operational support to Warner Music Group organizations and their artists in planning and executing global digital marketing communications programs – including streaming, ecommerce, ticketing – through online channels such as email, web and social. These programs are designed to help move fans from casual, anonymous listeners to committed, known fans of Warner Music Group artists and labels (especially Atlantic Records, Warner Brothers Records, & Warner Music Nashville). These services include managing operations, building thoughtful consumer marketing campaigns as well as monitoring existing programs to provide meaningful insights to optimize programs to global marketing teams.
High Level Job Description:
The Marketing, CRM Campaign Service’s primary role is to support the Global Consumer Sales & Marketing team with digital marketing campaign execution and CRM development. The marketing activity this role supports are email, streaming, data acquisition, affiliate marketing, ecommerce and social as they are important and valuable elements of a fan’s engagement with Warner Music artists.
Detailed Job Description/ Responsibilities:
• Implements the day-to-day strategy and operations support of CRM Marketing services for Warner Music’s label and artist digital marketing teams.
• Executes marketing best practices as it relates to Data Acquisition, Email, Streaming, Affiliate, E-commerce, Social, in order to put the right message in front of the right fan at the right time.
• Designs and creates campaign reports and distributes to all applicable employees company wide
• Supports the Consumer Sales & Marketing CRM team to surface, understand, and socialize best practices (Marketing Insights) to Warner Music’s marketing teams.
• Manages some external vendor relationships with digital marketing partners.
• Supports the Sr. Director, CRM Campaign Services with development and execution of digital marketing campaigns.
• Liaises with internal teams to gather data and other applicable information needed for reporting and analysis purposes.
Required Competencies/Skills:
• Must have experience in marketing with strong knowledge and understanding of email, mobile, and social best practices, including, but not limited to, digital marketing solution tools, technology, and KPIs
• Possess a deep analytical skill set with the ability to understand data to generate actionable insight
• Basic knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.)
• Ability to thrive in fast paced environment and be able to easily adapt to change
• Strong project management skills; Highly motivated and capable of managing and prioritize multiple projects simultaneously
• Outstanding communication (verbal and written) skills
• Excellent organizational skills, strong attention for detail
• Deep love of music, pop culture and understanding of the “fan” mentality
Experience/Knowledge Required:
• 2-5 years experience working with email marketing, social marketing, CRM and/or ecommerce.
• Bachelor's Degree preferred.
• Proficient in Exact Target, Adobe Analytics, Magento, MS Excel, MS Outlook, Internet savvy.
Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result.