VP, Marketing
Warner Music Group
Burbank, CAThis was removed by the employer on 10/21/2015 10:43:00 AM PST
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Full Time Job
WBR - Warner Bros. Records Department Description:
Ideally the Marketing department is the chief holder of information on the status of an individual project (record or dvd) scheduled to be released into the marketplace. Primary focus lies in discovering effective advertising avenues, market research, dissemination of useful information to fellow staff members and partner labels.
Detailed Job Description/ Responsibilities:
• Oversee creation, approvals, and implementation of marketing plans and budgets.
• Meet with artist managers.
• Help bring in marketing partners and 3rd party vendors.
• Help form media plans.
• Oversee budgets and radio plans.
• Work with Warner Music Group advertising to book and complete ads.
• Manage Marketing Coordinator.
• Create/develop the overall marketing plan for a project and make sure the rest of the company executes it.
• Set key dates and goals (ie sales/promotional targets) for the project at inception, and continuously update and manage these goals and expectations.
• Act as the primary liaison between the artist/management and the label in all marketing related issues.
• Develop focused marketing plans in conjunction w/ individual department heads and their staff to maximize that department's opportunities, while integrating those ideas/needs into the overall plan.Includes radio, sales, video, street teams/tour marketing, new media, advertising, etc.
• Act as the primary voice, advocate, and cheerleader for an artists/project within the company.
• Constantly provide and update information about what different parts of the company are doing to keep everyone informed of what is working and what is not.
• Coordinate artist scheduling needs (in conjunction with tour marketing)
• Work on project budgeting with both finance and department heads, at the project inception as well as monitoring throughout.
• Set overall direction and tone for marketing our releases and the WBR brand to consumers and trade.
• Develop strategic partnerships for our artists and projects.
Required
Competencies/Skills:
• At least 3 years of marketing experience
Education Required/Preferred:
•
4 year undergraduate degree
Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result.